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Inside Lalit Modi’s lavish London house: A look at the IPL founder’s 5-storey mansionLalit Modi, the architect of the Indian Premier League, has transformed cricket's economics and entertainment value. He resides in a lavish...
Ronda Rousey Net Worth 2026: How UFC and WWE star built a $14 million fortuneRonda Rousey news: Ronda Rousey, a pioneering figure in combat sports, amassed an estimated $14 million net worth by 2026 through UFC, WWE,...
Chequered funds: In motorsport, money revs louder than talentThe high cost of motorsport, from karting to Formula 1, remains a significant hurdle for Indian racers. While talent is crucial, substantia...
Jake Paul net worth 2025: From YouTube fame to a millions of boxing empireFrom YouTube sensation to boxing powerhouse, Jake Paul's net worth is projected between $100-200 million by 2025. His boxing career, booste...
UAE introduces 5 new categories for Golden Visa eligibilityThe UAE has broadened its Golden Visa program to attract global talent by offering 10-year residencies to various professionals. Recent exp...
Premiumisation of genuine fakes?Olympic gold medals are now tarnishing quickly, leading to over 100 athletes requesting replacements. The medals, designed by luxury brand ...
King of Chess may now rule the world of brandsGukesh's World Chess Championship victory has propelled him into the spotlight, attracting potential brand endorsements. His win is expecte...
LVMH announces 10-year sponsorship deal with Formula 1French luxury brand LVMH has secured a 10-year sponsorship deal with Formula 1. This partnership includes its Louis Vuitton, Moet Hennessy ...
Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...
Virat Kohli renews bat sponsorship deal with MRF for over Rs 100 crore for 8 yearsThis comes close on the heels of Kohli signing a Rs.110-crore endorsement deal with sports lifestyle brand Puma for a similar period.
Michael Smith received £500,000 after winning his first world title, but how much a dutch player truly earns? Know details hereMichael Smith was declared one of the best players in the world last night after he won 7-4 against Michael van Gerwen and also received th...
'Return of the Singh' to generate revenue of Rs 12 CroreThis is an attempt of positioning boxing bout as sportainment in an era where IPL and league kabaddi and hockey have taken off, or are at l...
High Court restrains Delhi government from taking coercive steps against GMRDelhi High Court today restrained Delhi Government from taking any coercive steps till April 8 against GMR Sports Pvt Ltd.
Novak Djokovic: How the world's best tennis player spends his millionsDjokovic has put some of that money to use, buying a two-bedroom apartment in Monte Carlo, one of the most expensive real estate markets in...
Game of kings: Polo league planned to tap the commercial potential of the equestrian sportGetting franchisees may not pose a problem since the teams aren’t likely to cost much and also because of the fact that the sport’s followe...
Polo matches: Companies like Sahara, Protiviti, M3M take to chukker to widen circle of affluenceMind games have always been aplenty at polo matches, with the rich and famous visibly on high horse.
- Sports sponsorship: How Indian companies can increase marketing return on investment
For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
- Olympic VIPs will be whisked around London in 4,000 BMWs: Report
The 2012 London Olympics is being promoted as the "greenest" Olympic Games in history but a row has erupted after it emerged that thousands...
- Starwood Hotels to launch 'W' brand in India
Starwood Hotels & Resorts Worldwide is bringing its seventh hospitality brand 'W' to India as it expects the country to become its third la...
- Pubs, multiplexes give a miss to Olympics
Unlike cricket and even soccer, the Olympics-the world’s biggest sports property-seems to be a downer among Indian entertainment circles.