"We have signed a deal to manage virtual inventory rights with the ECB for the Ashes. Earlier, we had a deal with Cricket Australia (CA), w...

Dream11 was the only serious contender in the race as Disney Star was the only other company that picked the tender document, a source told...

The 3-year deal is pegged at around Rs 100 crore and will include a bonus if the team reaches the qualifiers.

Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half (Rs 440 crore) of ...

While no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...

Sports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.

The cricket board initiated the tender process to award one of the most coveted sponsorship rights — the official team India sponsor — on M...

One97 Communications, owner of Paytm, has already acquired the title sponsorship rights for India's matches at home for a period of four ye...

The rights on offer include sponsor branding of the series with the title sponsor logo for international or domestic series.

The bids indicate that cricket sponsorship rates are regarded as overpriced, amid the rising popularity of several other forms of sport.

Star India won bid for Indian cricket team’s logo sponsorship rights from 2014 to 2017 for Rs 1.92 cr a match, a drop of 40% from Rs 3.34 c...

For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.

American sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...

Star cricketers such as Sachin Tendulkar, Yuvraj Singh and Harbhajan Singh on Friday met Indian cricket board officials to seek clarity on ...

India’s largest real estate developer DLF, which also happens to be the title sponsor of the Indian Premier League (IPL), has been forced t...

The cricket control board on Wednesday extended Sahara group’s contract as Team India sponsors by six months till June next after failing t...

The Board of Control for Cricket in India (BCCI) has set a base price of $6 mn (about Rs 24 cr) per year for bids from potential title spon...