Sunburn Festival, India’s largest EDM brand, will stage its first full-scale international edition in Abu Dhabi in December 2026, marking i...

At the 2025 MTV VMAs, Ricky Martin took home the inaugural Latin Icon Award, wowing the audience with his timeless performance, and highlig...

Seattle fireworks 2025: Seattle in the United States has emerged as a top destination to view the dazzling and stunning display of firework...

Mastercard is collaborating with EVA Live to host over 20 music events across India. The events will take place between October and Decembe...

Live events in India are set for rapid growth, projected to reach ₹16,700 crore in revenue, driven by ticket booking platforms and audience...

JioHotstar's livestream of Mahashivratri attracted 3.9 crore views and recorded 21.8 crore minutes of watch time, blending spirituality wit...

India's burgeoning middle class and youthful population are fueling a surge in demand for live international music. Top artists like Dua Li...

Super Bowl 2024 halftime show will hog limelight during Super Bowl LVIII between Kansas City Chiefs and San Francisco 49ers.

According to a recent report by BookMyShow, the footfall in India’s music festivals went up by nearly 82% in 2023, year-on-year, to reach 1...

BookMyShow's end-of-year report, titled Best of 2022, shows that in 2022, about eight million entertainment enthusiasts attended 19,000+ ev...

The 'Concert for Ukraine' is a two-hour benefit show.

Longer sporting seasons, e-sport tournaments and music festivals will play a key role in audience engagement this year.

The sponsorship market for indie music is estimated to have hit `100 crore in 2014, and could grow five-fold in five years.

Beverages and snacks major PepsiCo India is expected to invest up to Rs 50 crore in Pepsi MTV Indies, a 24-hour channel focused on indie po...

Despite being bombarded with Bollywood tunes, music fans are increasingly thronging performances by local talent with something different t...

Monetizeable free commercial time on the IPL will be on the wane after Year 4. That is when other forms of sponsorship like team endorsemen...

Although sponsorship is the second fastest-growing marketing channel after the internet, many brands still cut deals on gut instinct about ...