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LIVE MUSIC SPONSORSHIPS
Critical Stage: India's concert boom has a venue problemIndia's booming live entertainment scene, evidenced by massive ticket sales for global and local artists, faces a critical hurdle: a severe...- Taylor Swift could end up funding Travis Kelce’s living expenses after marriage, celebrity prenup reality explainedThe conversation is no longer just about romance. It also involves wealth, privacy and the challenge of merging two massive celebrity brand...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- Sunburn Festival to launch first overseas edition in Abu Dhabi in 2026Sunburn Festival, India’s largest EDM brand, will stage its first full-scale international edition in Abu Dhabi in December 2026, marking i...
- Big win for Ricky Martin at 2025 MTV VMAs: This Latin singer's multi-million dollar empire leaves fans astonishedAt the 2025 MTV VMAs, Ricky Martin took home the inaugural Latin Icon Award, wowing the audience with his timeless performance, and highlig...
- Seattle blows up nearly 11,0000 pounds of fireworks, emerges as top 4th of July destination in USSeattle fireworks 2025: Seattle in the United States has emerged as a top destination to view the dazzling and stunning display of firework...
- Mastercard partners with EVA Live to bring 20+ music shows across IndiaMastercard is collaborating with EVA Live to host over 20 music events across India. The events will take place between October and Decembe...
- Stage's set for live shows to outshine the silver screenLive events in India are set for rapid growth, projected to reach ₹16,700 crore in revenue, driven by ticket booking platforms and audience...
- Mahashivratri livestream on JioHotstar draws 3.9 crore viewsJioHotstar's livestream of Mahashivratri attracted 3.9 crore views and recorded 21.8 crore minutes of watch time, blending spirituality wit...
- Dua Lipa, Coldplay & Ed Sheeran's India jam sessions may add extra groove to economyIndia's burgeoning middle class and youthful population are fueling a surge in demand for live international music. Top artists like Dua Li...
- Super Bowl 2024 halftime show: Performers, date, start time, where and how to watchSuper Bowl 2024 halftime show will hog limelight during Super Bowl LVIII between Kansas City Chiefs and San Francisco 49ers.
- Indians’ love for music festivals is growing, but why is it difficult for these events to make money?According to a recent report by BookMyShow, the footfall in India’s music festivals went up by nearly 82% in 2023, year-on-year, to reach 1...
- Back with a bang: Silenced by Covid, music festivals find their voice againBookMyShow's end-of-year report, titled Best of 2022, shows that in 2022, about eight million entertainment enthusiasts attended 19,000+ ev...
- 'Not afraid to play under the bombs.' Ukrainian band Antytila asks Ed Sheeran if they can remotely perform from Kyiv at ‘Concert For Ukraine’The 'Concert for Ukraine' is a two-hour benefit show.
- Sports, music fests to be trendsetters in 2016Longer sporting seasons, e-sport tournaments and music festivals will play a key role in audience engagement this year.
- Independent artistes try to cut through clutter of Bollywood masala music; sponsorships pour inThe sponsorship market for indie music is estimated to have hit `100 crore in 2014, and could grow five-fold in five years.
- PepsiCo to pour up to 50 crore into MTV IndiesBeverages and snacks major PepsiCo India is expected to invest up to Rs 50 crore in Pepsi MTV Indies, a 24-hour channel focused on indie po...
- Music festivals gaining popularity in India as local talent's offering intensifiesDespite being bombarded with Bollywood tunes, music fans are increasingly thronging performances by local talent with something different t...
- IPL advertising inventory has reached peakMonetizeable free commercial time on the IPL will be on the wane after Year 4. That is when other forms of sponsorship like team endorsemen...
- Top of the charts: Making sure bands fit the brandsAlthough sponsorship is the second fastest-growing marketing channel after the internet, many brands still cut deals on gut instinct about ...
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