India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

Zee Entertainment Enterprises' television network reached an 18.6% market share in urban India. This marks a 48-week high. Gains were seen ...

Legendary investor Rakesh Jhunjhunwala in quote of the day emphasized that life and markets move in cycles, with setbacks being an unavoida...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

In a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...

TV broadcasters plan to challenge a Delhi High Court ruling in the Supreme Court. The court upheld Trai's power to limit TV ads to 12 minut...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

Story TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...

FIFA officials are in India this week to secure a broadcast deal for the upcoming World Cup. Millions of Indian football fans may miss the ...

India's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

The Indian Broadcasting and Digital Foundation has joined a legal battle concerning Prasar Bharati's WAVES platform. The dispute centers on...

India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...

TATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...

Warner Bros. Discovery's streaming unit exceeded revenue expectations, driven by HBO Max's international expansion and subscriber growth. D...

In an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...