India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

Story TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...

FIFA officials are in India this week to secure a broadcast deal for the upcoming World Cup. Millions of Indian football fans may miss the ...

India's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

The Indian Broadcasting and Digital Foundation has joined a legal battle concerning Prasar Bharati's WAVES platform. The dispute centers on...

India's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...

Asian stocks retreated from record highs as Middle East tensions escalated, impacting crude oil prices and reviving concerns over energy su...

TATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...

Warner Bros. Discovery's streaming unit exceeded revenue expectations, driven by HBO Max's international expansion and subscriber growth. D...

FIFA has concluded agreements with broadcasters in over 175 territories globally, it said in a statement to Reuters.

In an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...

Integral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...

The Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

India's broadcast sector is set for a major regulatory overhaul. TRAI is planning a broad review of pricing, distribution, and platform rul...