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Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Subscriber losses push India's TV distribution industry towards consolidation as broadband, IPTV gain groundIndia's TV distribution is shifting towards broadband and digital entertainment, forcing cable and DTH operators to confront subscriber los...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Zee hits 48-week TV share high on Hindi, regional gainsZee Entertainment Enterprises' television network reached an 18.6% market share in urban India. This marks a 48-week high. Gains were seen ...
- Rakesh Jhunjhunwala's timeless lesson on handling life's and market's ups and downs: 'Life is not linear. We have to accept reality as it is rather than...'Legendary investor Rakesh Jhunjhunwala in quote of the day emphasized that life and markets move in cycles, with setbacks being an unavoida...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Trai plan to regulate internet TV triggers pushback from OTT, broadcaster groupsIn a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...
- TV broadcasters may move Apex Court against Delhi HC ruling on advertisement capTV broadcasters plan to challenge a Delhi High Court ruling in the Supreme Court. The court upheld Trai's power to limit TV ads to 12 minut...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- FIFA media rights officials visit India where no World Cup broadcast deal is yet signedFIFA officials are in India this week to secure a broadcast deal for the upcoming World Cup. Millions of Indian football fans may miss the ...
- Cable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rulesIndia's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- IBDF joins legal battle over streaming of TV channels on Prasar Bharati’s WAVES platformThe Indian Broadcasting and Digital Foundation has joined a legal battle concerning Prasar Bharati's WAVES platform. The dispute centers on...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- One billion screens and counting: TATA IPL 2026 is the biggest season in IPL history, with 277 million average match reachTATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...
- US market today: Warner Bros Discovery's streaming growth accelerates on global HBO Max pushWarner Bros. Discovery's streaming unit exceeded revenue expectations, driven by HBO Max's international expansion and subscriber growth. D...
- Football: FIFA faces World Cup broadcast crisis as India's Reliance offers $20 mln, China deal unannouncedIn an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...
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