ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...

Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

FIFA has concluded agreements with broadcasters in over 175 territories globally, it said in a statement to Reuters.

In an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...

The Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...

India's telecom regulator TRAI is proposing new rules for streaming services like FAST. This aims to create a level playing field with trad...

A new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...

In a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...

Media buyers said the broadcaster was quoting a premium because advertising inventory for the final is limited, while viewership has risen ...

The company operates 28 linear television channels across Hindi, English, Marathi, and Bangla, spanning general entertainment, movies, kids...

Industry execs project incremental ad spend of around ₹5,400 cr as festive season revives consumer demand in FMCG, durables and auto sectors

JioStar reported a net profit of ₹1,322 crore for the September quarter, driven by strong performance across sports and entertainment. The ...

The I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the system as consumer...

The opening Test of India's series against England achieved record digital viewership on JioHotstar, reaching 89.1 million viewers with 13....