ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

As IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

TATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...

Television advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...

JioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...

The Indian advertising arena is making waves with its commitment to unified measurement across screens. With sports enthusiasts tuning in v...

Industry execs project incremental ad spend of around ₹5,400 cr as festive season revives consumer demand in FMCG, durables and auto sectors

The TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach o...

Star Sports Network enhances Tata IPL 2024 fan experience with 4K VAS, R.E.D. features, and Star Cam. Partnerships with Tata Play and Airte...

Tata Play and Star Sports have partnered to introduce targeted advertising during live sports broadcasts, starting from this IPL season. Th...

Star Sports and Tata Play have joined forces for targeted advertising during live IPL matches, offering precise audience reach and engageme...

Even brands with seasonal categories have also come on board, Gupta said, adding this time around the sponsors have come from different sec...

Disney Star, the official broadcaster of the Indian Premier League (IPL), said in a statement it clocked a total of 870 crore minutes of co...

Quoting BARC data for 2+ age groups, urban + rural audiences, the network said that 140 million viewers tuned in for the live broadcast on ...

Analysts believe that Star will have an advantage over competitors like Sony and Zee on the bundling front, because of the scale of their d...