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Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- 20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- One billion screens and counting: TATA IPL 2026 is the biggest season in IPL history, with 277 million average match reachTATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- IPL 2026 opening weekend reach crosses 515 million across platformsJioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...
- Marketers bet on unified cross-media measurement for efficient ad planningThe Indian advertising arena is making waves with its commitment to unified measurement across screens. With sports enthusiasts tuning in v...
- JioStar sees early signs of ad spend recovery after GST rate changesIndustry execs project incremental ad spend of around ₹5,400 cr as festive season revives consumer demand in FMCG, durables and auto sectors
- Advertisers make a killing this IPLThe TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach o...
- Star Sports joins hands with Tata Play & Airtel Digital TV to elevate your IPL viewing experienceStar Sports Network enhances Tata IPL 2024 fan experience with 4K VAS, R.E.D. features, and Star Cam. Partnerships with Tata Play and Airte...
- IPL: Star Sports, Tata Play partner to offer targeted advertising starting with Indian Premier LeagueTata Play and Star Sports have partnered to introduce targeted advertising during live sports broadcasts, starting from this IPL season. Th...
- Star Sports, Tata Play introduce targeted advertising for IPL 2024Star Sports and Tata Play have joined forces for targeted advertising during live IPL matches, offering precise audience reach and engageme...
- Initial IPL TV viewership gives confidence and validation of strategy, says Disney StarEven brands with seasonal categories have also come on board, Gupta said, adding this time around the sponsors have come from different sec...
- Disney Star sees 47% jump in consumption for opening IPL match, TV rating rises 29%Disney Star, the official broadcaster of the Indian Premier League (IPL), said in a statement it clocked a total of 870 crore minutes of co...
- IPL opening Gujarat Titans vs CSK match was watched by 130 million viewers on TV: Disney StarQuoting BARC data for 2+ age groups, urban + rural audiences, the network said that 140 million viewers tuned in for the live broadcast on ...
- Broadcasters push for bundled ad sales as more viewers go digitalAnalysts believe that Star will have an advantage over competitors like Sony and Zee on the bundling front, because of the scale of their d...
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