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LIFESTYLE DISCOVERY PLATFORM
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...- Movie dialogue of the day by What a Girl Wants actor Oliver James: 'Why are you trying so hard to fit in when you were born to stand out?’A memorable movie line from 'What a Girl Wants' champions standing out. It urges people to embrace their unique selves instead of trying to...
- What archaeologists found inside this untouched Bronze Age village, hidden in mud for centuries, revealed daily life in stunning detailA Bronze Age village, Must Farm, in the Cambridgeshire Fens, has been unearthed. A fire and sinking into water preserved it like a time cap...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Hobby to hustle: Six years ago, the pandemic and lockdowns sparked a wave of micro-entrepreneurs. Here’s how some built to lastIndia’s Covid-era “hobby economy” — spanning gardening, baking, fitness and pet care — has evolved into a ₹1.5-2 lakh cr market, though not...
- Quote of the day by Demi Moore: “There’s nothing wrong with having a desire to want nice things…”Hollywood star Demi Moore's words are resonating today. She states wanting nice things is fine, but valuing oneself based on possessions is...
- ET at Apple’s Bengaluru developer showcase: The apps headed to WWDC 2026Indian developers are showcasing innovative apps for the Apple ecosystem. These apps focus on personal experiences, design, and AI. Develop...
- Archaeologists uncover evidence of a lost civilisation hidden in Georgia’s highlandsAncient human settlements have been unearthed in Georgia's Javakheti Plateau. Archaeologists found over 168 sites spanning from the Early B...
- Sports startups cash in on India’s everyday athlete economy boomA surge in sports participation is fueling a boom in platforms for everyday athletes. Startups are making it easier to book courts and find...
- The two problems holding back India’s home decor market: Supply and discoveryAs Indian consumers grow more design-conscious, a new wave of platforms is rethinking how home decor is sourced, curated, and discovered, s...
- Challenger brands ride the premium wave in India’s evolving F&B sectorPremiumisation is the new currency in India’s F&B sector. Young consumers and a demand for global flavour profile, convenient snacking, and...
- AI adoption going up in travel and hospitalityThe travel and hospitality sectors are increasingly adopting AI for personalized customer experiences and streamlined operations. Mastercar...
- Mastercard introduces ‘Lifestyle Navigator’, its global AIpowered concierge, in collaboration with MakeMyTrip’s MyraMastercard and MakeMyTrip have partnered to launch Lifestyle Navigator. This AI-powered travel and lifestyle concierge will offer personali...
- Myntra scraps commissions to turbocharge India’s next D2C fashion starsMyntra is launching a zero-commission model to boost emerging Indian fashion, beauty, and lifestyle brands. This initiative, part of the My...
- Myntra GlamStream Fest 2025 to feature 3,000 lifestyle creators, 1,200 Bollywood and OTT celebrities in MumbaiMyntra is hosting its first GlamStream Fest in Mumbai on November 16, 2025. The event will bring together over 3,000 creators and 1,200 Bol...
- Warner Bros. Discovery ramps up investment in factual entertainmentWarner Bros. Discovery will invest heavily in India's factual entertainment, planning over 3,000 hours of programming for 2024. This includ...
- Warner Bros. Discovery aims to deliver over 3,000 hours of fresh content in India by year-endWarner Bros. Discovery will provide over 3,000 hours of new content in India by year-end. This includes programming on discovery+, Discover...
- Nykaa to acquire social commerce startup LBB to push discovery shoppingNykaa said LBB's content-first approach focussing on fashion, home and beauty categories aligns well its strategy.
- Snapdeal.com acquires fashion products discovery platform Doozton.comDoozton.com offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others.
- Tata Sky launches 7 new channels on its platformLeading direct-to-home (DTH) broadcaster, Tata Sky, today announced the launch of seven new channels on its platform.
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