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Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...- Peak XV rejigs Surge; Digital lenders power through slowdownHappy Monday! Peak XV Partners is rebooting Surge after executive exits and a broader strategy reset. This and more in today’s ETtech Morni...
- Delhi HC ruling against Google draws praise from startup foundersThe Delhi High Court has ruled Google liable for trademark infringement in keyword advertising, a decision lauded by Indian startup founder...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- Delhi High Court ruling on Google keyword ads could reshape online advertisingA Delhi High Court ruling has found Google liable for trademark infringement, ordering the tech giant to pay $31,600. The court stated Goog...
- ETtech Explainer: Why Google was fined Rs 30 lakh in Hindware trademark caseGoogle must pay Hindware 30 lakh rupees. The Delhi High Court ruled Google infringed on Hindware's trademark. Google is permanently stopped...
- Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Adobe partners with ChatGPT to bring marketing into conversational AIAdobe and OpenAI have integrated GenStudio with ChatGPT. This allows brands to create and launch ads within AI conversations.
- The end of Ask.com, and the shifting sands of internet useAfter a 25-year run, Ask Jeeves has officially shut down as part of a strategic shift by parent company IAC. Launched in 1996 as a conversa...
- Google blocks over 483 million bad ads, suspends 1.7 million accounts in India in 2025Google took strong action against bad ads in India during 2025. The company blocked over 483 million ads and suspended 1.7 million advertis...
- Ecommerce, quick commerce chasing ad spends with profitability in focusOnline platforms like Amazon, Flipkart, Blinkit, Instamart, Zepto, Zomato, and Swiggy are set to earn substantial advertising revenue. This...
- Google can't claim safe harbour if use of trademarks in Ads Programme violates trade mark: Delhi HCA division bench of Justices Vibhu Bakhru and Amit Mahajan was hearing a case related to alleged trademark infringement allegations levelle...
- ADIF backs Delhi High Court observations on trademarks in Google Ads"It is unethical of Google to encash upon the goodwill and reputation of brands by allowing their competitors to use their registered trade...
- How Semly Pro helps in preventing irrelevant ads from appearing on your search resultsIt is common to find unnecessary ads on your Google search results most likely triggered by related but irrelevant phrases and words used. ...
- 'Jobs', 'travel', 'mobiles' top search keywords on Yahoo!Jobs, travel and mobile phones are at the top of Indian netizen's minds when it comes to online searches, global Internet giant Yahoo! toda...
- Google loosens online ad trademark controlsGoogle said it would allow sellers to register other cos' brand names as search "keywords" when shopping.
- Google wins Rosetta Stone trademark caseGoogle said on Thursday that a US judge ruled that the Internet giant's AdWords advertising program did not infringe on the trademark of la...
- EU advisor: Google ads don't infringe trademarksA European Union court advisor said Tuesday that Google Inc. does not violate luxury goods makers' trademarks when it sells brand names as ...
- Google keyword biz under EU lensGoogle’s use of keywords that link internet searches and advertisements may be questioned in an opinion tomorrow by the European Union’s hi...
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