As per the findings of the Kantar-TGI (Target Group Index) study, available exclusively with ET, the gender gap in smartphone ownership has...

Kantar's study drew insights from over 1,400 creatives across categories, markets, and media formats in 2022. The aim of the study is to he...

Kantar said while there was a slight volume growth of fast moving consumer goods (FMCG) sales at 0.54% in January as compared to the previo...

The Russia-Ukraine war is the biggest concern in India for 37% Indians, although it is significantly lower than the global average of 64%. ...

The study has identified some trends that will shape the digital ecosystem over the next three years. E-governance and agri-tech are likely...

The study highlighted that 77% of the respondents are prepared to invest time and money to support companies that do good, however while sh...

Big companies have been aggressive in trying to ensure their top brands reached consumers across the country amid the pandemic-induced lock...

While the general sentiment is largely about fear and uncertainty about what the future holds for them, two-thirds Indians seem cynical if ...

The market, which grew 5.3% in urban areas, would have grown much slower at 0.8% without the Covid effect, according to a study by global c...

As per the report, Among Digital Devices, Apple emerges as the leader, with Xiaomi at second place. One Plus and Samsung tied for third pla...

Online retailer Amazon and D-Mart have emerged as winners in a report based on customer experience scores by the data, insights and consult...

The study by Kantar reveals that for many retailers, there is a huge gap between the brand promise and customer experience. It said retaile...

Since the government banned 59 Chinese apps on June 30, the average daily time spent on Instagram has more than doubled (up 2.3 times), and...

Term insurance, despite being the most fundamental and cheapest form of financial protection, still lacks a significant uptake in urban Ind...

Generation Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...

The reasons for this finding suggest that functional benefits of feature phones combined with their durability, battery life and ease of re...

BARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.