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KANTAR STUDY
Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...- TV retains edge among affluent India as brand equity slips for FMCG majorsDespite a growing affluent consumer base, large FMCG brands face declining penetration and volume share in India. A Kantar study underlines...
- Hyperlocal tastes, identities get more and more play in Indian advertisingThe marked shift to hyperlocal narratives, highlighted in Kantar's Creative Effective Study 2024, stems from a growing consumer demand for ...
- Smartphone ownership among 44+ drops in urban India, rises in villagesAs per the findings of the Kantar-TGI (Target Group Index) study, available exclusively with ET, the gender gap in smartphone ownership has...
- How ads aimed at rural Indian buyers may be missing a big trickKantar's study drew insights from over 1,400 creatives across categories, markets, and media formats in 2022. The aim of the study is to he...
- High prices dent spending on daily essential products, says new Kantar studyKantar said while there was a slight volume growth of fast moving consumer goods (FMCG) sales at 0.54% in January as compared to the previo...
- Invasion of Ukraine number one concern for India followed by cost-of-living crisis and climate change: Kantar StudyThe Russia-Ukraine war is the biggest concern in India for 37% Indians, although it is significantly lower than the global average of 64%. ...
- India will witness significant increase in frequency and duration of internet access: studyThe study has identified some trends that will shape the digital ecosystem over the next three years. E-governance and agri-tech are likely...
- Most Indian consumers remain price-sensitive while buying electronic products: StudyThe study highlighted that 77% of the respondents are prepared to invest time and money to support companies that do good, however while sh...
- Top brands grow faster riding trust amid the pandemicBig companies have been aggressive in trying to ensure their top brands reached consumers across the country amid the pandemic-induced lock...
- Over half of urban people financially worse off than they have been in the last year: KantarWhile the general sentiment is largely about fear and uncertainty about what the future holds for them, two-thirds Indians seem cynical if ...
- FMCG volume growth in September quarter at 4.9%, highest in 3 yearsThe market, which grew 5.3% in urban areas, would have grown much slower at 0.8% without the Covid effect, according to a study by global c...
- Apple, Airtel, Jio and Netflix lead customer experience: KantarAs per the report, Among Digital Devices, Apple emerges as the leader, with Xiaomi at second place. One Plus and Samsung tied for third pla...
- Amazon, D-Mart lead in customer experience survey: Consulting firm KantarOnline retailer Amazon and D-Mart have emerged as winners in a report based on customer experience scores by the data, insights and consult...
- Indian retailers yet to evolve themselves to provide customer-centric experiences: StudyThe study by Kantar reveals that for many retailers, there is a huge gap between the brand promise and customer experience. It said retaile...
- US social media giants like Insta, Facebook and YouTube gain from ban on Chinese appsSince the government banned 59 Chinese apps on June 30, the average daily time spent on Instagram has more than doubled (up 2.3 times), and...
- Only one of five urban Indians has term insurance: StudyTerm insurance, despite being the most fundamental and cheapest form of financial protection, still lacks a significant uptake in urban Ind...
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...
- 85 per cent of feature phone users don't want smartphones: StudyThe reasons for this finding suggest that functional benefits of feature phones combined with their durability, battery life and ease of re...
- Here is the inside story of the BARC-TAM dealBARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.
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