India's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...

Indian spin legend Ravichandran Ashwin believes the European T20 Premier League is vital for cricket's global expansion, especially with it...

Reaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...

Indian multiplexes witnessed a significant 21% year-on-year surge in box office collections during the first half of 2026. This robust grow...

Zee Entertainment Enterprises has secured exclusive Indian broadcast and digital rights for Germany's Bundesliga football league for five y...

India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...

The Independent Categories at the Payoneer India Cross-Border Excellence Awards 2026 recognise businesses creating global impact beyond ind...

Kotak has reclaimed the top position in India's equity capital markets league tables, driven by strong deal execution. With several large p...

Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move sign...

Padel, a sport blending tennis and squash, is rapidly expanding across India, with court numbers soaring and player participation surging. ...

The FIFA World Cup is proving soccer's global dominance, captivating American audiences beyond expectations. Viral moments like goalkeeper ...

India's volleyball team achieved a historic semi-final berth at the AVC Men's Cup, climbing to World No. 42. Coach Dragan Mihailovic emphas...

The integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...

Whether you're taking a break from theatres or simply looking for something new to binge-watch at home, Malayalam OTT releases are worth ke...

As digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...

Omnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...

Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...