Psychology says grocery shopping while hungry can affect more than the snack aisle; a 2015 study found hunger increased the acquisition of nonfood items, tooHunger prompts people to acquire more items, not just food. Studies show hungry individuals desire more nonfood objects like binder clips. ...
07 Jul, 2026, 05.26 PM IST
Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...
07 Jul, 2026, 05.24 PM IST
Why Your Digital Investments Aren’t Creating ValueMany companies are pouring money into AI, analytics, and CRM platforms, yet struggle to translate those investments into measurable revenue...
06 Jul, 2026, 03.23 PM IST
Sleeping your way to success: Why India Inc must stop glorifying sleep deprivationIndia Inc is pouring substantial resources into enhancing employee well-being, yet one critical element is frequently overlooked: sleep. Th...
03 Jul, 2026, 11.05 PM IST
'Methyl Isocyanate of law': SC slams AI 'hallucinations', quashes NCLT verdictThe Supreme Court has declared zero tolerance for AI-generated fake or hallucinated judgments used as legal precedents. Setting aside an NC...
02 Jul, 2026, 04.15 PM IST
Sold, or just shipped? How sales figures can be manipulated – and how you can spot itGoods left the warehouse. The invoice went out. So it must be a sale, right? Not always. Under the rules, a sale counts only when the custo...
27 Jun, 2026, 05.46 AM IST
ET Prime Special Series: Multibagger or IBC - Part 63: This engine parts maker is now chasing aerospace, defenceSome auto ancillary stories are best understood by products. This one is best understood by buckets. The first bucket is still old auto, an...
18 Jun, 2026, 11.54 AM IST
MoU is less: Trump's birthday breakthrough has strings attachedA deal is reached between Donald Trump and Iran to end the war. A 14-point memorandum of understanding will be signed, followed by a 60-day...
15 Jun, 2026, 11.54 PM IST
OpenAI Academy launches three enterprise AI courses to turn access into capabilityOpenAI Academy has launched three structured enterprise courses, AI Foundations, Applied AI Foundations, and Agents and Workflows, designed...
15 Jun, 2026, 06.53 PM IST
From data to decisions: How Piramal Finance built an AI-native knowledge enginePiramal Finance is transforming into an AI-native organization, shifting from data-driven to knowledge-driven operations. By embedding AI i...
15 Jun, 2026, 05.07 PM IST
Amid layoffs in job market, how this WFH woman used ChatGPT to increase her salary from Rs 10 LPA to Rs 80 LPARitu Maurya achieved a remarkable salary jump, increasing her annual income from Rs 10 lakh to Rs 80 lakh within a year. Instead of relying...
15 Jun, 2026, 12.33 PM IST
'Great taste in women': Kajol teases Aamir Khan over his third wedding to Gauri Spratt, leaving ex-wife Kiran Rao smiling beside Juhi ChawlaAt a celebration for Aamir Khan Productions' 25th anniversary, Kajol playfully teased the actor about his "great taste in women," leaving h...
15 Jun, 2026, 10.55 AM IST
'I should never have met him': Bill Gates tells Congress Jeffrey Epstein leveraged his infidelities to pressure himBillionaire Bill Gates testified to the House Oversight Committee that he was unaware of Jeffrey Epstein's criminal activities and regrets ...
11 Jun, 2026, 10.15 AM IST
From finance to leadership: How technology is shaping smarter decisionsArtificial intelligence is transforming finance and leadership. AI tools now help analyse risks, detect fraud, and automate tasks. Leaders ...
10 Jun, 2026, 06.26 PM IST
The real reason NVIDIA Omniverse is changing game development has nothing to do with creativityNVIDIA's Omniverse highlights a growing shift in game development, where AI is being used less for creativity and more for efficiency. As g...
10 Jun, 2026, 05.49 PM IST
Are we entering a post-promotion workplace?For decades, promotions have been the primary measure of career success, linking advancement with greater managerial responsibility. Yet as...
10 Jun, 2026, 11.56 AM IST
What happens when expertise stops scaling? The leadership challenge companies can't ignoreMost companies know who their most valuable people are. The bigger question is whether what those people know can scale. As businesses grow...
08 Jun, 2026, 12.35 PM IST