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Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...
- ICC net surplus rises 15% to $543 million in 2025 despite revenue dipThe International Cricket Council (ICC) saw its net surplus jump to $543.3 million in 2025. This increase came as event costs significantly...
- One billion screens and counting: TATA IPL 2026 is the biggest season in IPL history, with 277 million average match reachTATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...
- IPL 2026 opening weekend reach crosses 515 million across platformsJioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...
- IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...
- ICC Men's T20 World Cup 2026: JioStar flags low TV-digital ad overlap, strong incremental reach in BARC–Nielsen dataJioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...
- Bigg Boss 19 logs highest opening day video views on streaming, says JioStarJioStar's Bigg Boss Season 19, hosted by Salman Khan, has premiered on JioHotstar. The show achieved record-breaking opening day viewership...
- JioStar rides Pushpa 2 wave, seals 28-sponsor TV blitz without revealing ad windfallPushpa 2: The Rule is set for its World Television Premiere on April 13 and 14, 2025, across major South Indian channels like Star Maa and ...
- JioStar secures 20 sponsors for IPL 2025JioStar is gearing up for IPL 2025 with 20 sponsors, including My11Circle, Google Search, and Amul. The tournament runs from March 22 to Ma...
- WPL: JioStar secures 10 sponsors for TATA Women's Premier League 2025The TATA Women's Premier League (WPL) returns for its third season, showcasing top-tier women’s cricket. JioStar, the official broadcaster,...
- JioStar secures 11 major sponsors while Champions Trophy returns after eight yearsJioStar, the official broadcaster for the ICC Men’s Champions Trophy 2025, has revealed its sponsors, which include Dream11, Pernod Ricard ...
- Jio Hotstar throws a curveball as tech glitch disrupts Champions Trophy openerMillions of Indian viewers faced frustration due to technical issues on Jio Hotstar during the opening day of the ICC Men's Champions Troph...
- JioStar ropes in 11 sponsors for ICC Champions TrophyDream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, LIC Housing Finance Limited, Eicher Motors, an...
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