X to report first annual ad revenue growth since Elon Musk's takeover, data showsElon Musk's social media platform X is set for its first year of advertising revenue growth since his 2022 acquisition. In 2025, U.S. ad re...
27 Mar, 2025, 01.47 PM IST
Meta tests ads on Threads, its alternative to XFacebook's parent company, Meta, is testing ads on its new social network, Threads. The ads debut amid Meta's recent content moderation cha...
25 Jan, 2025, 07.14 AM IST
Instagram courts TikTok stars during turbulent timesAfter officially increasing the allowed length of videos and adding a new editing tool, Meta recently began letting TikTok creators earn as...
23 Jan, 2025, 08.10 AM IST
Instagram to make up more than half of Meta's US ad revenue in 2025, report showsInstagram is projected to generate over half of Meta's US ad revenue in 2024, driven by increased monetisation and the growing popularity o...
18 Dec, 2024, 06.27 PM IST
Musk's X taps former Tubi executive Banki as CFOElon Musk's X Corp has tapped former Tubi executive Mahmoud Reza Banki as chief financial officer, in one of the social media platform's bi...
14 Nov, 2024, 09.25 AM IST
Tech platforms make pitch for ad deals as TikTok is roiled by politicsTikTok is expected to generate $8.66 billion in U.S. ad revenue this year according to an estimate from research firm Emarketer. While it i...
04 May, 2024, 09.20 AM IST
TikTok creators fear economic blow of US banAyman Chaudhary turned her love for reading into a living on TikTok, posting video snippets about books like those banned in schools in ult...
28 Apr, 2024, 04.08 PM IST
Snap slumps over 32% as ad sales lag larger rivalsThe company's fourth-quarter revenue missed Wall Street expectations, with the company struggling to compete for advertising dollars agains...
07 Feb, 2024, 09.43 PM IST
Snap to lay off 10% of its workforce as spate of job cuts continueThe Snapchat parent expects pre-tax charges in the range of $55 million to $75 million, primarily consisting of severance and related costs...
05 Feb, 2024, 10.39 PM IST
For Mark Zuckerberg's Threads, the real rival is still TikTok, not XBut many of the biggest trends now come from people who came of age in the TikTok era - Gen Z and even younger kids and teens. And just as ...
14 Aug, 2023, 06.18 PM IST
Elon Musk put new limits on tweets, users and advertisers might go elsewhereMusk had tried on Saturday to describe how the limits work, saying accounts that don't pay for a monthly subscription will temporarily be r...
03 Jul, 2023, 10.11 PM IST
Twitter ad revenue to plummet 28% in 2023: forecastAnalysts at Insider Intelligence said they were slashing an earlier worldwide revenue estimate of $4.74 billion by more than a third to $2....
11 Apr, 2023, 04.29 PM IST
Snap's earnings may hold positive news for Meta, GoogleSnap's direct response advertising business, which is key for market leaders Meta and Google, was a bright spot.
02 Feb, 2023, 11.17 AM IST
Under Elon Musk, Twitter may lose over 32 mn users in next 2 years, face massive decline in ad revenuesThe forecast has been made by the research agency, Insider Intelligence.
14 Dec, 2022, 11.57 AM IST
TikTok, originally launched with 1-min limit, will now let users upload longer videos in challenge to YouTubeTikTok, owned by ByteDance in China, had bumped the cap to three minutes last year.
01 Mar, 2022, 09.37 AM IST
Facebook fears the WhatsApp privacy policy row may hurt its futureThe flap threatens to erode trust in the service which is increasingly important to the social network's future.
15 Feb, 2021, 04.20 PM IST
Global pandemic and US protests: World in isolation, a surge of new users for TwitterIn an earnings call, CEO Jack Dorsey addressed an embarrassing hacking incident last week that compromised the accounts of high profile use...
23 Jul, 2020, 07.26 PM IST