Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Rising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brand...

Walmart CEO John Furner expressed strong confidence in India's quick commerce potential during his visit, highlighting Flipkart's aggressiv...

The Bonus Points earned during the Points Fest can significantly enhance members’ ability to redeem rewards across Air India’s expanding do...

Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...

Women are learning to keep pace with the ubiquitous apps and AI, shrugging off dependence on their kids for financial transactions, online ...

Myntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...

International beauty brands are changing their India strategy. They are now focusing on online sales and reaching customers beyond major ci...

The Enforcement Directorate has filed a complaint under FEMA against Myntra Designs Pvt. Ltd., its related companies, and directors for all...

Myntra revealed plans to onboard 500 D2C beauty and grooming brands by the end of the year through its Beauty Edit initiative. This program...

More than a dozen global and Indian sellers on both platforms said Ajio is already in the reckoning and many of their businesses have reach...

Narayanan is in discussion with Star TV-owned digital content streaming platform Hotstar for the role of CEO, sources quoted by media repor...

Flipkart’s entry into the online second-hand products business will pit it directly against QuikrBazaar and OLX in a largely unorganised ma...

"If you can take delayed delivery of 2-5 days, we will give you certain amount back," Myntra chief product officer Ambarish Kenghe told ET.

Myntra today said it expects its daily GMV (gross merchandise value) to go up by 10 times during the "End of Reason Sale" (EORS) to be held...

The Flipkart-owned online fashion retailer is aiming to double the gross merchandise value of goods sold on the platform to $1 billion in 2...

Flipkart and Myntra have mandated Bangalore-based e-commerce consultancy firm Ace Turtle to bring a host of global fashion brands to ramp u...