Lalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

Manchester United has appointed Michael Carrick as its new head coach. He has signed a two-year contract. This marks a new chapter for the ...

Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this c...

IPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship am...

On December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...

Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half (Rs 440 crore) of ...

While no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...

While BCCI has still to get a corporate sponsor for IPL 2020, it also is in the midst of completing formalities with the team owners even a...

From IPL 2020, which was originally scheduled from March 29th, the board would have earned about Rs 4,000 crore from media rights and spons...

The Indian Premier League (IPL), which had set new records for cricket and entertainment in the country earlier this summer, is making news...

ESS has floated sponsorship slots at rates higher than what Sony Max had charged for IPL in March-April. Commodities barons' sports assets ...

The BCCI has hiked sponsorship fees for ground sponsors to $7-8 mn annually for the second season of IPL. Business of IPL I IPL Cheerleaders

PepsiCo, traditionally one of Indian cricket’s largest advertisers, has been caught on the backfoot at the ongoing IPL. IPL: Visual delight...

Pepsi has committed Rs 10 cr per year for the next 5 yrs, and ironically not a single spot will be aired, as Coca-Cola picked up the sponso...

PepsiCo India has signed a $12.5-million deal with Lalit Modi-promoted Indian Premier League for five years as the event’s official beverag...

The Board of Control for Cricket in India (BCCI) has set a base price of $6 mn (about Rs 24 cr) per year for bids from potential title spon...