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Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...- How Vaibhav Sooryavanshi, 15, became the great sporting prodigy of this generationCricket prodigy Vaibhav Sooryavanshi, a 15-year-old sensation, is set to make history as India's youngest senior men's player. After a stel...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- Manchester United hands Michael Carrick 2-year contract as head coachManchester United has appointed Michael Carrick as its new head coach. He has signed a two-year contract. This marks a new chapter for the ...
- IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this c...
- Tata to pay record-breaking Rs 2,500 crore for IPL title sponsorship rightsIPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship am...
- IPL title rights base price set at Rs 1,750 croreOn December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...
- Vivo may transfer IPL title rights; Dream11, Unacademy in contentionDream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half (Rs 440 crore) of ...
- Edu-tech company Unacademy picks bid papers, set to fight for IPL title sponsorship rightsWhile no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...
- BCCI is under no pressure to drop IPL sponsors with links to China, say officialsWhile BCCI has still to get a corporate sponsor for IPL 2020, it also is in the midst of completing formalities with the team owners even a...
- BCCI pulling out all stops to make IPL 13 a reality with Rs 2000 crore advance at stakeFrom IPL 2020, which was originally scheduled from March 29th, the board would have earned about Rs 4,000 crore from media rights and spons...
- PepsiCo, IPL call off Rs 50-cr dealThe Indian Premier League (IPL), which had set new records for cricket and entertainment in the country earlier this summer, is making news...
- ESPN Star lays high ad pitch for T20 ChampionsESS has floated sponsorship slots at rates higher than what Sony Max had charged for IPL in March-April. Commodities barons' sports assets ...
- IPL ground sponsorship to cost $8 mn next seasonThe BCCI has hiked sponsorship fees for ground sponsors to $7-8 mn annually for the second season of IPL. Business of IPL I IPL Cheerleaders
- PepsiCo misses IPL action, Coke thundersPepsiCo, traditionally one of Indian cricket’s largest advertisers, has been caught on the backfoot at the ongoing IPL. IPL: Visual delight...
- IPL ground & broadcast sponsorship clause helps Coca-ColaPepsi has committed Rs 10 cr per year for the next 5 yrs, and ironically not a single spot will be aired, as Coca-Cola picked up the sponso...
- IPL's official beverage partner Pepsi pours in $12.5 mnPepsiCo India has signed a $12.5-million deal with Lalit Modi-promoted Indian Premier League for five years as the event’s official beverag...
- IPL open to global sponsors for title bidsThe Board of Control for Cricket in India (BCCI) has set a base price of $6 mn (about Rs 24 cr) per year for bids from potential title spon...
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