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Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Reliance's media biz clocks Rs 34,917 cr revenue in FY26; JioHotstar cross 1 billion downloadsReliance's media arm achieved a significant Rs 34,917 crore revenue in FY26, with JioHotstar becoming India's top digital streamer and the ...
- JioStar rolls out JAMS, betting on GenAI to reshape premium content productionJioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium conten...
- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- In Manav Suthar versus Harsh Dubey, pin great Ravichandran Ashwin has his eyes on the latterIndia spin great Ravichandran Ashwin is keen to see Harsh Dubey debut against Afghanistan. Dubey's strong domestic and IPL performances mak...
- Living a dream: Rookie Harsh Dubey looks forward to rubbing shoulders with Virat Kohli and Rohit SharmaHarsh Dubey, a new Indian all-rounder, is thrilled about his first national call-up for the Afghanistan series. He anticipates playing alon...
- How Vaibhav Sooryavanshi father’s simple advice helped him to become Indian cricket’s ‘baby boss’Young cricketer Vaibhav Sooryavanshi made IPL history with five major awards. His father, Sanjeev Sooryavanshi, ensured constant practice, ...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- IPL 2026: "Locked into his bubble": AB de Villiers impressed by Vaibhav Sooryavanshi after Eliminator heroicsFormer South Africa cricketer AB de Villiers has lauded teenage batter Vaibhav Sooryavanshi for his sensational knock in the Eliminator aga...
- JioStar losses weigh less on Disney as India JV performance improvesWalt Disney Company's stake in its India joint venture with Reliance Industries JioStar shows reduced losses. The March 2026 quarter saw a ...
- RCB vs SRH: Virat Kohli enjoys aggressive Australian-style intensity on field: Irfan PathanFormer India cricketers Irfan Pathan and Virender Sehwag shared their views on recent Indian Premier League matches. Pathan downplayed a he...
- Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from overAditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
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