IPL's first eight matches draw 288 mn TV viewersThe ongoing IPL 2025 season has already attracted 288 million television viewers across India, with a notable increase in engagement and HD...
05 Apr, 2025, 12.45 AM IST
India-Australia match: Disney+ Hotstar sees record 59 million concurrent viewersThe platform, which is streaming the tournament for free to all mobile users, has been setting new peak concurrency records during the tour...
20 Nov, 2023, 12.06 AM IST
Women racers breaking myths about motorsportsTo start with, the Dakar Rally is a logistical nightmare that includes securing finances, marshalling resources, and processing 12-months-w...
11 Feb, 2023, 11.34 PM IST
Almost half of Indian TV viewers watched IPL 2020Total consumption of IPL recorded 23% increase with over 405 million viewers spending 400 billion minutes watching IPL matches.
21 Nov, 2020, 08.25 AM IST
IPL sees significant jump in advertisements targeting female viewersIPL, one of the biggest cricketing properties in the country also a fanfare for advertisers’ draws a high number of female viewers. The luc...
26 Oct, 2020, 08.39 PM IST
IPL 2019 breaks viewership recordsIPL clocks reach of 462 million, watch time of 338 billion minutes in 12th season on TV.
24 May, 2019, 05.21 PM IST
IPL buzz pulling female viewers away from TV serialsAs per BARC viewership data, during the first three weeks of the IPL, Hindi channels collectively lost almost 10% female viewership
25 Apr, 2019, 09.05 AM IST
Indian Premier League is gaining popularity among women, tooIn terms of reach, around 145 million women viewers aged 15 years and above watched the matches across India between March 23 and April 12.
23 Apr, 2019, 07.08 AM IST
IPL 2019: Viewership up 21% over last year for two weeksAs per BARC India data provided by the broadcaster, in the first two weeks, IPL2019 has clocked an average viewership growth of 21% over la...
11 Apr, 2019, 07.41 PM IST
121 million viewers tuned in for IPL 9 finalWhile the tournament was a clear hit in urban India, which constituted to 61% viewership, it found significant interest in rural markets as...
10 Jun, 2016, 03.25 AM IST
IPL 2016 reaches massive 297 million viewers in third weekThe ninth edition of the Indian Premier League (IPL) has reached viewership of 297 million in its third week itself.
06 May, 2016, 03.43 AM IST
IPL achieves cumulative reach of 266 million television viewers in its second weekFor the IPL on television, the top performing markets are Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad, Maharashtra, Goa, Karnataka & Gujar...
29 Apr, 2016, 08.49 PM IST
Shabby showbiz making IPL look more grimy & disreputableIPL was showcased as a combination of sports and entertainment, but five years after it began, the sport is in jeopardy and entertainment i...
09 Jun, 2013, 04.45 AM IST
- IPL IV: Telcos top IPL ad charts with 3G campaigns
Mobile phone operators have once again topped the advertising chart for the Indian Premium League (IPL). Vodafone, Tata Docomo, Airtel and ...
07 May, 2011, 10.37 AM IST
- IPL-4 opens to lowest TV viewership ratings
The ongoing Indian Premier League (IPL) T-20 tournament has opened to the lowest average TVRs, worrying media buying firms and advertisers.
25 Apr, 2011, 02.29 AM IST
Brand endorsement rates of Sachin, Yuvraj and co likely to hit new highsA multinational, which uses only Bollywood stars in commercials, is willing to splurge up to Rs 6 cr a year to rope in a cricketer from Tea...
04 Apr, 2011, 08.04 AM IST
- ESPN Star to bid for broadcast rights of IPL
Sports broadcast major ESPN Star Sports (ESS) on Friday said that it is going to bid for the domestic league’s broadcasting rights, reposin...
12 Jan, 2008, 02.28 AM IST