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IPL 2020 VIEWERSHIP
IPL's first eight matches draw 288 mn TV viewersThe ongoing IPL 2025 season has already attracted 288 million television viewers across India, with a notable increase in engagement and HD...- Buoyed by record viewership in IPL, Disney Star eyes another leap during upcoming sporting eventsDisney Star head for sports, Sanjog Gupta, stated that the success of the IPL season has surpassed expectations, with viewership figures br...
- 'Nearly 500 million TV viewers tuned in to watch IPL till play-off stage'The live broadcast of the IPL 2023 attracted 496 million viewers who spent 40.9 billion minutes consuming the media property. The BARC data...
- Record high viewership for IPL playoffs in 2023, 44% higher YoYDisney Star, the official TV broadcaster of Tata IPL announced that the IPL 2023 playoffs broke previous records, achieving a 44% increase ...
- 'Overwhelming response', says Disney Star; IPL TV viewership returns to pre-pandemic levels as viewer fatigue wears awayAs viewers returned to their TV screens for the sixth time in three years, they found other distractions when India returned to a more norm...
- After IPL slip, cricket finds its footing on TV once againAccording to BARC data, both Asia Cup 2022 and the Australia tour had 13% more viewers than similar series in the past, while the South Afr...
- IPL to have two-and-a-half month window in ICC's next FTP cycle: Jay ShahOn Women's IPL, Shah said that it will start with either five or six teams in the first edition. He also said that there has been a viewers...
- IPL TV ratings decline 33% in opening week, viewership drops 14%This season, only two matches—the opening match between Chennai Super Kings and Kolkata Knight Riders, and the Sunday evening match between...
- Advertisers want new deals as Indian Premier League viewership dropsAccording to data by television ratings agency Broadcast Audience Research Council (BARC), an average 105 million unique viewers watched 17...
- IPL brand value dips 3.6% to Rs 47,500 crore in 2020: Duff & PhelpsThe overall valuation of the IPL ecosystem stood at Rs 45,800 crore in 2020, down from Rs 47,500 crore in 2019, as per the IPL Brand Valuat...
- ISL opening week viewership up 16%, says Star IndiaStar Sports and Football Sports Development Limited (FSDL), the holding company of ISL, introduced a series of technological innovations th...
- Almost half of Indian TV viewers watched IPL 2020Total consumption of IPL recorded 23% increase with over 405 million viewers spending 400 billion minutes watching IPL matches.
- IPL viewership for 2020 season reached 31.57 million: Star IndiaThe data has been sourced from Broadcast Audience Research Council (BARC) India and the coverage in five regional languages --- Hindi, Beng...
- Despite coronavirus, advertising revenue from Indian Premier League crosses Rs 3,100 croreDespite the Covid-19 outbreak, the broadcaster was expecting the IPL to outperform all previous records this season and had held on to ad r...
- IPL sees significant jump in advertisements targeting female viewersIPL, one of the biggest cricketing properties in the country also a fanfare for advertisers’ draws a high number of female viewers. The luc...
- Over 269 million viewers spent 60.6 billion minutes on IPL in first weekThe first seven matches of IPL 2020 clocked a cumulative reach of 269 million, out of a total TV universe of 836 million, across the 20 cha...
- With 10.4 TVR, the CSK vs MI match crossed record of even the first IPL openerStar India is airing IPL live across 20 channels, including standard and high-definition (HD) feeds, compared to 25 channels last season.
- With IPL 2020 set for a record viewership, Star India eyes 20% hike in ad revenueStar India had originally increased ad rates by around 20% for IPL 2020, compared to last year, when its sales team started going to the ma...
- TV viewership: Sports’ loss is news genre’s gain in first-half of 2020As per the latest BARC India report, the news genre viewership was up 43% during the first 26 weeks this year, compared to the correspondin...
- Covid-19: Decision still pending on the fate of IPL 2020The prospects of a full-fledged 13th edition of the Indian Premier League are becoming bleaker by day, as the number of Covid-19 patients i...
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