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INSURGENT BRANDS GROWTH
ET Now GBS 2026: Beauty tip to woo Gen Z, Alpha: keep your promiseChief executive officer Mike Jatania defined The Body Shop's core messaging. "I would say the Body Shop is a purpose-led brand and has been...15 Feb, 2026, 12.21 AM IST- Amid flux, FMCG Inc's turning over a new chiefIndia's FMCG sector is witnessing significant leadership changes as Hindustan Coca-Cola Beverages, Hindustan Unilever, and L’Oreal recently...16 Jul, 2025, 05.00 AM IST
- New brands arrive in style, give older peers a scareInsurgent brands, launched in the last decade, now control 6% of the consumer goods and lifestyle market, growing fivefold in five years to...10 Jul, 2025, 11.49 PM IST
- FMCG sector needs to reignite volume expansion, embrace distribution innovation, say expertsIndia's FMCG sector faces a growth challenge. Experts at a CII summit stressed the need for volume growth and innovation. Modern trade and ...11 Dec, 2024, 09.57 PM IST
- Rising trend of new-age consumer brands attracting VC investors in IndiaIndia's new-age consumer brands, catering to Gen Z and millennials, are attracting substantial venture capital. Brands like Mokobara, Sugar...02 Sep, 2024, 06.11 PM IST
- Large brands continue to hold majority market share, despite emerging brands: ReportAccording to the report, among 253 category and market combinations, large incumbent brands lost market share in 44% of cases against emerg...05 Feb, 2024, 08.50 PM IST
- Will FMCG giants be able to slay their puny challengers?The Indian economy, driven by rising consumption, offers a large scope for the growth of the FMCG sector. This includes not only big compan...05 Feb, 2024, 08.10 PM IST
- For FMCG giants, a big opportunity can also turn into a looming threatBig FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in t...14 Dec, 2023, 02.36 PM IST
- India M&A deal size hit record levels, up 139%: Bain & CoIndia’s conglomerates are making bets on new growth engines and future profit pools that offer higher multiples than their traditional busi...31 Jan, 2023, 11.04 PM IST
- Consumer food brands need to find another way homeAs online marketplaces and e-grocers such as Amazon and BigBasket focus primarily on large FMCG brands and push their own private labels, n...20 May, 2020, 09.59 AM IST
- Remaking Marico: How MD Saugata Gupta wants to disrupt the FMCG market with a host of new categoriesMarico founder Harsh Mariwala disrupted the market with hair oil. Now, MD Saugata Gupta wants to do it again.13 Oct, 2019, 01.56 PM IST
- InnoVen Capital invests Rs 16 crore in boAtThe latest funding also marks an addition to InnoVen’s portfolio of consumer brands, comprising companies such as Vahdam Teas and Svarochi.26 Jul, 2019, 10.32 AM IST
- ET GBS 2019: Big & Fast - becoming a scale insurgentThe question for companies competing amid constant disruption is how to combine the scale of an incumbent with the speed of an insurgent.20 Feb, 2019, 06.46 AM IST
- Can homegrown brands springing surprises on their global counterparts?As we drew the curtain on 2017, the closing numbers saw the emergence of homegrown brands stronger and bigger than ever.27 Jan, 2018, 02.40 PM IST
- Hindi speaking community yearning for recognition in AssamThe Hindi-speaking community in Assam, which has borne the brunt of insurgency, is yearning for recognition — that it is part of the larger...26 Mar, 2016, 04.09 AM IST
- Marketing must be perceived as an investment, rather than an expenseMarketing must continually reinvent itself to create relevant and differentiated brands and business models that are embedded in the busine...20 Feb, 2012, 02.59 AM IST
- The decade that changed IndiaAt the end of the decade India stands, if rather hesitantly, on the cusp of greatness. Certainly some of the adornments of big powerhood ar...31 Dec, 2009, 03.58 AM IST
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