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INSURGENT BRANDS GROWTH
I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- TABP expects Rs 800 crore revenue over the next three yearsTABP aims to nearly quadruple revenue to Rs 800 crore in three years. The company is focusing on mass-market consumers with Rs10 priced bev...
- ET Now GBS 2026: Beauty tip to woo Gen Z, Alpha: keep your promiseChief executive officer Mike Jatania defined The Body Shop's core messaging. "I would say the Body Shop is a purpose-led brand and has been...
- Amid flux, FMCG Inc's turning over a new chiefIndia's FMCG sector is witnessing significant leadership changes as Hindustan Coca-Cola Beverages, Hindustan Unilever, and L’Oreal recently...
- New brands arrive in style, give older peers a scareInsurgent brands, launched in the last decade, now control 6% of the consumer goods and lifestyle market, growing fivefold in five years to...
- FMCG sector needs to reignite volume expansion, embrace distribution innovation, say expertsIndia's FMCG sector faces a growth challenge. Experts at a CII summit stressed the need for volume growth and innovation. Modern trade and ...
- Rising trend of new-age consumer brands attracting VC investors in IndiaIndia's new-age consumer brands, catering to Gen Z and millennials, are attracting substantial venture capital. Brands like Mokobara, Sugar...
- Large brands continue to hold majority market share, despite emerging brands: ReportAccording to the report, among 253 category and market combinations, large incumbent brands lost market share in 44% of cases against emerg...
- Will FMCG giants be able to slay their puny challengers?The Indian economy, driven by rising consumption, offers a large scope for the growth of the FMCG sector. This includes not only big compan...
- For FMCG giants, a big opportunity can also turn into a looming threatBig FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in t...
- India M&A deal size hit record levels, up 139%: Bain & CoIndia’s conglomerates are making bets on new growth engines and future profit pools that offer higher multiples than their traditional busi...
- Consumer food brands need to find another way homeAs online marketplaces and e-grocers such as Amazon and BigBasket focus primarily on large FMCG brands and push their own private labels, n...
- Remaking Marico: How MD Saugata Gupta wants to disrupt the FMCG market with a host of new categoriesMarico founder Harsh Mariwala disrupted the market with hair oil. Now, MD Saugata Gupta wants to do it again.
- InnoVen Capital invests Rs 16 crore in boAtThe latest funding also marks an addition to InnoVen’s portfolio of consumer brands, comprising companies such as Vahdam Teas and Svarochi.
- ET GBS 2019: Big & Fast - becoming a scale insurgentThe question for companies competing amid constant disruption is how to combine the scale of an incumbent with the speed of an insurgent.
- Can homegrown brands springing surprises on their global counterparts?As we drew the curtain on 2017, the closing numbers saw the emergence of homegrown brands stronger and bigger than ever.
- Hindi speaking community yearning for recognition in AssamThe Hindi-speaking community in Assam, which has borne the brunt of insurgency, is yearning for recognition — that it is part of the larger...
- Marketing must be perceived as an investment, rather than an expenseMarketing must continually reinvent itself to create relevant and differentiated brands and business models that are embedded in the busine...
- The decade that changed IndiaAt the end of the decade India stands, if rather hesitantly, on the cusp of greatness. Certainly some of the adornments of big powerhood ar...
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