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INNOVATION IN ADVERTISING
Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...- Best quote of the day by Milton Friedman: “The great danger to the consumer is the...” — A thought-provoking lesson on freedom, innovation, and human potential in a changing worldMilton Friedman’s quote of the day: Milton Friedman’s timeless insight goes far beyond economics. His words offer a powerful lesson about f...
- Real 'Made In India: A Titan Story' began in a small Tamil Nadu village with a mission to bring stylish watches to the common IndianTitan, a household name in India, began its journey in the small town of Hosur, Tamil Nadu. Driven by a vision to offer stylish, quality wa...
- ET Most Innovative AI Product Awards 2026: The next retail breakthrough may already be in your pocketET Most Innovative AI Product Awards 2026 spotlights the products quietly reshaping retail. From improving product discovery and customer e...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- India's weight-loss drug boom raises questions over healthcare prioritiesIndia's market for cheaper anti-obesity drugs has surged tenfold. While demand is high, especially among those with diabetes, concerns abou...
- In 1955, TV engineer Eugene Polley tried to free viewers from getting up during commercials, and the remote control changed living roomsThe remote control, debuting in 1955, revolutionized the television landscape by placing the power of choice in viewers' hands. No longer t...
- Clouds, algorithms and local voices: Inside the FIFA World Cup's broadcast makeoverThe 2026 World Cup is changing how we watch sports. Instead of one global broadcast, each fan gets a unique experience. This means local ad...
- Meta launches business agent AI to automate customer service, sales and business operationsMeta has unveiled Meta Business Agent, an AI-powered assistant designed to help businesses automate customer support, sales, scheduling and...
- AI Image Generation: Why Reve's Layout-first approach could change professional design workflowsAs AI image generators become increasingly common in professional workflows, the challenge is no longer creating images but creating the ri...
- Education policy failure is being dressed up as innovation, employer abdication as a skills gapIndian universities are failing to equip graduates with needed skills. Private firms now offer expensive courses, creating a barrier for ma...
- The spy who hired me: Chinese agents hunt for secrets on LinkedInChinese intelligence is now using professional networking sites and job portals to find and recruit people with access to sensitive data. T...
- Ola’s valuation crashes 99%; Snapchat India ad pushHappy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Disp...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- In 1933, a teenager’s recovery from a basement experiment led to Day-Glo colors that transformed signs, safety gear, and artTwo brothers in Berkeley, California, experimented with fluorescent materials in their basement. Their home project led to the invention of...
- “Not Australia, but India rejected me for being a woman”: Kiran Mazumdar-Shaw clarifies how gender bias led her to build Biocon in viral postBiocon founder Kiran Mazumdar-Shaw intervened and clarified after a viral post claimed that Australia denied her a master brewer role due t...
- Rethinking Visibility In An Innovation-Driven EconomyAs innovation becomes more open and collaborative, thanks to an AI-Driven economy, companies are rethinking how visibility is built. This a...
- Zee Entertainment appoints Shipra Wahi as chief sales officer for Zee5Zee Entertainment Enterprises has appointed Shipra Wahi as Chief Sales Officer for its streaming platform, Zee5. Wahi will lead strategic r...
- FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...
- Google appeals US court ruling on search monopolyGoogle argued that U.S. Judge Amit Mehta made legal errors in his 2024 ruling, which found the company illegally blocked competitors by p...
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