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India's biggest trade bet comes with six red flagsIndia may be adding more trade partners, but its latest FTA report card comes with several red marks. A new study by the Global Trade Resea...- Mindful meals, sunset walks, gratitude: 8 simple ways to turn ordinary days into meaningful momentsDiscover eight simple yet powerful ways to infuse beauty into everyday life, as shared by Carter Beau. These practices focus on mindfulness...
- Bloating, constipation, poor digestion? Oxford-certified celebrity nutritionist shares 5 common superfoods you can easily find in your grocery storeDigestive issues like bloating and constipation are common. Mumbai-based nutritionist Suman Agarwal highlights five superfoods for better g...
- Show of hands: Handcare has become the next big thing in skincare in the West. India is catching upA viral 15-step handcare routine by influencer Victoria Ortega has helped fuel a growing global focus on handcare, turning hands into a new...
- Feeling heavy after meals? Celebrity nutritionist shares simple recipe of gut-healing drinkDigestive discomforts like bloating and acidity can impact overall well-being. Celebrity nutritionist Luke Coutinho shares a simple homemad...
- Auraska Ventures launches Rs 500 crore AIF to tap India’s booming orange economyAuraska Ventures has launched its first fund, the Rs 500 crore Auraska Opportunities Fund, to invest in India’s growing “orange economy.” T...
- Quote of the day by Bruce Lee: 'Some of your best work won’t be noticed. No applause. No validation. Do it anyway. Because character is built in private' - Inspiring quotes by legendary martial artistBruce Lee believed true character comes from consistent hard work that often goes unseen. He emphasised discipline and self-improvement ove...
- Will the US nuke Iran? Conservative political commentator Mark Levin uses World War II atomic bombing of Japan to draw a parallel with ground invasion of IranMark Levin drew parallels between World War II casualty figures and the atomic bombings of Japan to discuss current tensions with Iran. He ...
- Quote of the Day by Haruki Murakami: ‘If you only read the books that everyone else is reading, you…’ teachings from the Japanese authorQuote of the Day: Today’s quote Haruki Murakami, teaches us that what we read shapes how we think. By stepping beyond popular choices and e...
- Navratri 2026 Color Guide: What Color to Wear Based on Your Birth Date & Each Day for Maximum Luck, Energy & ManifestationConfused about which color to wear this Navratri? This guide decodes the most powerful Navratri colors based on your birth date and each da...
- Why 'real' has become Gen Z’s most valuable currencyIndia's Gen Z prioritizes authenticity, favoring relatable creators over celebrities and scripted ads. They trust lived experiences and per...
- Gen Z is ditching the stars for real, relatable brand endorsementsThe ET Snapchat Gen Z Index Q1 report reveals a significant shift in Gen Z's perception of influence, prioritizing authenticity over celebr...
- Mark Zuckerberg, Steve Jobs, Jack Dorsey: How Neem Karoli Baba’s teachings shaped their path to successNeem Karoli Baba, the revered Indian mystic, has left an enduring mark on several influential figures, including Steve Jobs, Mark Zuckerber...
- Akshaya Tritiya 2024: Jewellery, coin or ring? Here is what you should buy as per your Zodiac signAkshay Tritiya 2024: As Akshaya Tritiya nears on May 10, 2024, people anticipate the auspicious day celebrated for new beginnings. Traditio...
- Gen Z consumers prefer brands with social causes: ReportThe report said younger consumers favour friends' recommendations over celebrities when making purchases, with half of the consumers more l...
- Disclosure or disclaimer must for celebrities, influencers endorsing as health experts: GovtThe government said "disclosure or disclaimer" is must for celebrities, influencers and virtual influencers while endorsing as health exper...
- Govt issues guidelines on brand endorsements by social media influencersThe guidelines titled "Endorsements Know-hows" have also been prepared to ensure that endorsements undertaken by such individuals are in co...
- Disclosure norms tightened for social media influencersInfluencers or celebrities should be able to substantiate the claims made by them in promotions, according to the guidelines.
- The power of celeb endorsements may be impacted under new Consumer Protection ActEndorsers can no longer plead ignorance to shy away from such legal obligations.
- How SMBs can leverage celebrities in the era of digital and disruptionSince mega influencers are expensive, macro and micro influencers who have less than 10,000 followers with high engagement levels can be co...
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