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INFLUENCER MARKETING RURAL
Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...- The experience of the Shanti Rasa or Bhaav key reason behind Hanuman Ansh’s success: Producer Namrata G SinghThe film Hanuman Ansh has grossed nearly Rs340 crore at the box office, which is unprecedented for its modest budget. Producer Namrata G Si...
- NBFCs curb fresh loans in rural markets as weak monsoon raises repayment risksIndia's leading non-bank lenders like Shriram Finance and Bajaj Finance are limiting new lending in drought-affected regions. The lenders a...
- India's gold import route changing course for a benefit all jewellers wantIndia is diversifying its gold import sources as expanding domestic refining capacity, tax incentives and the India-UAE trade pact reshape ...
- Toyota to add annual capacity of 100,000 units at Karnataka plant from early 2027Toyota Motor aims to enhance production capacity at its Bidadi facility to accommodate increasing demand for the Innova Hycross. The compan...
- India’s hidden gold chest is giving imported bullion a run for its moneySoaring gold prices are prompting Indians to exchange old jewellery for new designs this festive season rather than cut back on purchases. ...
- Everyone looks at 2-wheelers and FMCG. Another set that feels the monsoon’s test: 6 stocks with upside potential of up to 33%The monsoon is one influence on rural financial health. It is not a complete predictor of what a lender will earn. Whether good rain become...
- Cheaper to run, but costlier to buy? New CAFE III rules kick in from April 2027; here's how your next car could be affectedIndia’s CAFE III fuel-efficiency norms will take effect from April 1, 2027, tightening fleet-average targets for automakers until March 203...
- ‘Sit down, Elon’: Musk gets a reality check on his own platform over Trump donations amid Starlink India rowElon Musk criticized India's regulatory environment while seeking approval for his satellite internet service, Starlink. His comments drew ...
- India apparel market set to reach $146 billion by 2029India’s apparel market is set to grow from $95.7 billion in 2025 to $146.3 billion by 2029, a 9% CAGR, driven by rural and smaller-town con...
- El Nino could rank among strongest since 1950, peak in December, last through February: UN bodyEl Nino is forecasted to intensify and peak by December, lasting through February 2027. Sea surface temperatures are expected to reach unpr...
- Senco Gold shares gain 6% on strong Q2 business update; revenue rises 31% YoYSenco Gold shares rose after the jewellery retailer reported a strong Q2FY27 business update. The company said demand remained robust, driv...
- World Bank flags oil, El Niño and global market risks to growthThe World Bank has revised its growth forecast for South Asia, projecting a robust 6.9% by 2026, driven by a surge in consumer demand. Indi...
- ET Business Excellence & Leadership Summit 2026: Celebrating visionaries redefining growth & leadershipThe ET Business Excellence & Leadership Summit 2026 brought together leaders to discuss brand development, innovation, and sustainability. ...
- There's a reason Trump is the only one talking about 1% interest ratesPresident Donald Trump is calling for the Federal Reserve to slash interest rates to 1%, a move that analysts fear could destabilize global...
- Chinese beauty product exporters are sitting pretty despite US trade disputeChinese-made wigs, hair extensions and artificial nails are seeing strong demand in the US, highlighting China's manufacturing strength eve...
- The rise of asset-backed borrowing in India's credit ecosystemAsset-backed borrowing is gaining traction in India's credit market, particularly through gold-backed lending, which provides essential liq...
- Finance Ministry rejects US pressure claims over new UPI MDR, says RuPay has no special edgeIndia's Finance Ministry rejects claims of US influence on UPI payment charges. The new framework prioritizes RuPay credit cards for UPI tr...
- No US pressure in UPI MDR decision; NPCI circular offers no advantage to foreign credit cards: FinMinThe Department of Financial Services (DFS) issued the clarification in response to observations in the US Trade Representative's (USTR) 202...
- Finance Ministry rejects foreign influence claims over UPI MDR, says India's digital payments decisions are made independentlyIndia's finance ministry rejected claims of foreign pressure influencing UPI transaction charges. A 0.4% Merchant Discount Rate will apply ...
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