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INDIAN MICRO DRAMA
Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...- Zee Entertainment to raise $241 million for stategic initiativesZee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...
- As micro-dramas surge, 'vertical actors' find fame and fortuneIndia's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...
- Micro-drama platform Bullet launches Trinetra AI—an AI filmmaking and content intelligence platform for micro dramasBullet, backed by Zee Entertainment Enterprises, has launched Trinetra AI, a platform that uses artificial intelligence for filmmaking and ...
- Kuku FM readies public market debut; SoftBank books Lenskart gainsKuku FM's parent has taken the first step towards a stock market listing. This and more in today's ETtech Top 5.
- Audio book platform Kuku files confidential papers for up to Rs 3,500-cr IPOKuku Technologies, operator of Kuku FM and Kuku TV, is planning a Rs 3,000 crore IPO. The company aims for a Rs 15,000 crore valuation. Fun...
- Ambani’s Jiostar platform bets big on all-AI seriesJioStar, the streaming venture backed by Reliance and Disney, plans to significantly expand AI-generated content on JioHotstar after the st...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...
- India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
- Eloelo reports FY25 operating revenue at Rs 69.5 crore; expenses jump 67% on marketing spendsAs the live social entertainment startup’s business expanded, its expenses rose in tandem. Since its founding in July 2020 by Saurabh Pande...
- MS Dhoni invests in Kuku, to be the brand ambassador of micro-drama app Kuku TVCricket star MS Dhoni has invested in Kuku, a mobile storytelling platform. He is also the brand ambassador for Kuku TV, a micro-drama app....
- Kuku bets on 'fourth wave' as audiences shift to bite-sized contentKuku, a Bengaluru-based company, is focusing on short, mobile-first content. It has expanded from audio to video and is entering cinema. Ku...
- Tata Play takes a shot at what's short and sweet as India’s DTH model hunts for growthTata Play Binge is launching a new content category called Shots. This features short, vertical micro-dramas designed for mobile viewing. T...
- Micro dramas eyeing mega market in IndiaThe surge of micro dramas is taking the world by storm, starting in China and now embracing viewers in places like the US and India. These ...
- Microdrama’s major appeal draws in foreign OGsTwo-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.
- Balaji Telefilms in pact with Story TV to tap micro drama spaceBalaji Telefilms has partnered with Eloelo Group’s Story TV to create short-form, mobile-first micro dramas for digital audiences. This col...
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
- Streaming now: Startups, VCs chase India’s micro drama content playAs micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...
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