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IMPACT OF CELEBRITY ENDORSEMENTS
Shilpa Shetty beats Virat Kohli, MS Dhoni: 10 celebrities with the highest number of startup investment roundsShilpa Shetty Kundra leads Tracxn’s ranking of celebrity startup investors with 10 disclosed funding rounds between 2021 and 2026 YTD. MS D...
ET Excellence Awards Telangana 2026 celebrates business excellence and innovationThe ET Excellence Awards Telangana 2026 highlighted the spirit of innovation and entrepreneurship in Hyderabad. Chief guest Governor Shiv P...
Convening India's brightest minds: The Bharat Life Sciences Award’s Innovation Summit to spotlight life sciencesIndia sets its sights on becoming a frontrunner in innovation within the life sciences arena. The Bharat Life Sciences Award 2026 aims to h...
Discovery India presents P.C. Chandra Group - 'More Than Gold'Highlighting a remarkable legacy, Discovery India covered the P.C. Chandra Group and its 85 years of diversified business growth. Initially...
Maharashtra Tourism leads global conversations on tourism, MICE and destination weddings at WOW Awards Asia 2026Maharashtra Tourism actively promoted its MICE capabilities at WOW Awards Asia 2026. The state showcased its convention infrastructure and ...
Quote of the day by Nelson Mandela: "Resentment is like drinking poison and then hoping it will..." — Life lessons on forgiveness, emotional intelligence, inner peace, healing, and why letting go often becomes the greatest act of personal freedom by the South African anti-apartheid leader and Nobel Peace Prize laureateToday's Quote of the Day by Nelson Mandela: Nelson Mandela’s famous quote "resentment is like drinking poison and then hoping it will kill ...
Times Food Delivery Awards – North 2026: Celebrating excellence in India’s digital dining economyThe Times Food Delivery Awards North 2026 recently honored India's dynamic food delivery sector. This event recognized numerous restaurants...
Food giants focus on the fine print to serve you rightIndian consumers are increasingly looking beyond prices and focusing on product labels, ingredients and nutrition details while making food...
Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
The perfect thing for our herd instinctWhen pop culture icons endorse a product, it can catapult a business to new heights. The endorsement effect, or what some call the 'star po...
Did Taylor Swift and other celebrity endorsements backfire for Kamala Harris in U.S elections? Here's what reports are sayingCelebrity endorsements for Kamala Harris, including Taylor Swift and Beyoncé, did not sway voters significantly. Critics argue these endors...
Did Michael Jordan endorse Donald Trump for U.S elections 2024? Here's the truthUS Presidential Elections are taking place and the whole world is looking forward to it as it will determine that who is going to be the US...
Did Taylor Swift's endorsement hurt Kamala Harris more than it helped?Taylor Swift posted on Instagram after the US Presidential debate that she will be supporting Kamala Harris against Donald Trump in the upc...
US election: Taylor Swift’s endorsement of Kamala Harris will have an effect on voters — but how much?After the Trump-Harris debate, Kamala Harris gained an edge with Taylor Swift's endorsement. With Swift's significant fan base, her support...
Govt's latest ad guidelines similar to ASCI's, but legally binding now: ExpertsThe guidelines increase the onus on celebrities endorsing brands. They need to undertake due diligence regarding any misleading claims and ...
Akshay Kumar beats Virat Kohli as the most-visible celebrity in advertisements during the pandemicKareena Kapoor secured the third spot in the list.