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Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
Ajay, Danish Devgn float Lens Vault Studios for tech-driven storytellingAjay Devgn and Danish Devgn have launched Lens Vault Studios (LVS), a content venture merging creativity and technology across various medi...
Ram Madhvani unveils India’s first mythological virtual reality universeRam Madhvani, the National Award-winning filmmaker, has announced an ambitious AI-VR venture, Equinox Virtual, to create India’s first spir...
Tech Vs Reality: Anand Mahindra voices concern over viral video of man riding e-vehicle wearing Apple Vision ProAnand Mahindra has expressed concerns over a viral video depicting a man riding a scooter-like vehicle in a mall while wearing Apple's Visi...
Survivor: Horizon Island: Check out what we know about new VR game’s release date, trailer and moreSurvivor: Horizon Island is an upcoming VR game that immerses players in the world of the long-running TV series. It features challenges, s...
10 months after global launch, Sony PlayStation VR2 debuts in India with exclusive bundle; price starts at Rs 57,999The VR headset comes with significant improvements, including an OLED display, 4K HDR support, and advanced controllers.
Virtual reality startup Immersed to go public via SPAC dealImmersed will merge with Maquia Capital Acquisition Corp, a special purpose acquisition company (SPAC), in a deal that values the Austin, T...
Airtel debuts India's first immersive Virtual Reality ad at IMC 2022The ultra-fast low-latency 5G network ensures the 3D visuals and videos are life-like. Through this ad format, brands can offer their custo...
RIL AGM to have interactive multiverse elementsThe AGM VR (virtual reality) platform is powered by Team GMetriXR, and is designed for a user to virtually walkthrough the lounge, and expl...
Reliance to stream AGM on virtual reality platform, five social media platformsIt will become one of the first companies globally to conduct its annual general meeting (AGM) simultaneously on a virtual reality platform...
Klip VR wins 'Rising Company of the Year 2020' virtual reality awardThe recognition comes at a time when Indian AR & VR industry is looking ahead at a bright future. As per Nasscom, the Indian Immersive Medi...
Can immersive technology save real estate from the present crisis?Immersive tech has the potential of becoming one of the most useful tools for design communication. As quick and effective communication an...
Weisman Worldwide Entertainment & Holosuit join hands to bring AR/VR experienceThis collaborative partnership will enable the media and entertainment players to reap the benefits of cutting edge technology including AR...
IAMAI forms committee to promote Augmented and Virtual RealityThe committee is chaired by Namrita Mahindro, Senior General Manager, - Digital Transformation, Mahindra Group and co-chaired by Satyajeet ...
How to improve brain power? Try virtual reality for a sharper mindResearchers have found people remember information better if it is presented to them in a virtual environment.
The multiplex major to invest close to Rs 15 crore on the loungesThe VR Lounge will provides games as well as library of fascinating and adventurous immersive and interactive content curated from various ...
Virtual Reality strikes a chord with AR RahmanUnlike most of his peers, Rahman makes an effort to understand the technology behind products. He took a lessons in virtual reality to unde...
SmartVizX ropes in HTC Vive’s product management head, Vinay Narayan as board memberSmartVizX is a Virtual reality startup which creates immersive VR solution for a host of industries from real estate to interior design, fr...
VR matrix: An integral part of startups focusing on tourism, realty and gamingThe future of VR is clear — it aims to change viewing experience across sectors. "In the future, live streaming and live stitching will tak...
Twist Mobile promises to take you on a virtual darshanThe MP government will be deploying 40,000 police personnel, 15,000 government employees, and 10,000 NGOs/volunteers for crowd management.