The multiplex major to invest close to Rs 15 crore on the lounges

MUMBAI: PVR Cinemas, India’s largest multiplex chain, has launched a Virtual Reality (VR) lounge at one of its properties in Noida that will allow the film buffs to experience a new dimension of entertainment while they wait for their film to begin.

The company has decided to launch 10 such zones across India in the next 6-8 months. "We track our consumers’ journey across properties and always on the lookout for what more we can offer them. This idea of VR lounge came last year and we partnered with HP for the latest groundbreaking technology," said Gautam Dutta, CEO, PVR.

Dutta added that PVR’s cost per lounge will be about Rs 1.5 crore on an average. “Our average per seat cost will be Rs 25 lakh, while all the lounges will have 4-12 seats. So on an average, the 10 lounges will have 6 pods,” Dutta added,

The VR Lounge will provides games as well as library of fascinating and adventurous immersive and interactive content curated from various different genres like drama, fiction, sci-fi, horror, action etc.

The entry to the VR lounge will be free for first 15 days, thereafter, PVR plans to charge Rs 100 per customer.