Known for his quirky and flamboyant style, the actor has signed brands like Astral Pipes, Eduauraa, True Fan and Jio Network, as per YRF Ta...

The actor, who’s last film ‘Gulabo Sitabo’ couldn’t be released in theatres due to the lockdown, also featured in short advertisement campa...

In terms of attractiveness as a brand attribute, Alia Bhatt was the top choice followed by Kohli.

Mahendra Singh Dhoni may have announced his retirement from international cricket, but brand Dhoni is far from retired, feel sports and mar...

Dhoni’s image of a quintessential small town boy from Ranchi, who became the most successful captain of the Indian cricket team and guided ...

“Brands have only two options – either ask for a reduction, which, contractually, a talent is not obliged to agree, or extend the contract,...

IIHB claims that Duff & Phelps had approached the think tank in November 2019 proposing an exclusive tie-up between the two organisations, ...

While some brands have said they are reducing the visibility of ads featuring Deepika in the short term, celebrity managers say future endo...

For Khurrana, 2019 has not only been a dream run at the box office, but also as a celebrity brand endorser for those trying to reach out to...

Cricketer Rohit Sharma’s brand value shot up after this year’s ICC Cricket World Cup in England where he scored five centuries to emerge th...

The three couples rate high on attributes such as trustworthiness, respect, stylish and being different.

The survey, conducted last week by Mumbai-based Indian Institute of Human Brands (IIHB), reflects the good-old obsession of the people with...