Virushka, DeepVeer, AksTwink India's leading celeb power couples. But advertisers still haven't used their full potential

The three couples rate high on attributes such as trustworthiness, respect, stylish and being different.

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From left: Virushka, DeepVeer and AksTwink rate high on attributes such as trustworthiness, respect, stylish and being different.
Virat Kohli - Anushka Sharma (Virushka), Deepika Padukone -Ranveer Singh (DeepVeer) and Akshay Kumar - Twinkle Khanna (AksTwink) lead as India’s celebrity power couples according to a research by Mumbai-based Indian Institute of Human Brands (IIHB).

The three celebrity couples rate high on attributes such as trustworthiness, respect, stylish and being different. The study shows that while advertisers haven’t used the couples to their full potential, brands need to match their attributes to that of these celebrity couples for maximum impact.

STYLISH

COUPLE SCORE
RanbirAlia 76
Saifeena 75
AksTwink 74
​Alia Bhatt and Ranbir Kapoor are Bollywood's new, favourite couple.
Alia Bhatt and Ranbir Kapoor are Bollywood's new, favourite couple.

DISTINCTIVE
COUPLE SCORE
AksTwink 74
DeepVeer 72
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Virushka 71

TRADITIONAL
COUPLE SCORE
DeepVeer 72
AbhiAsh 70
AksTwink 68

DIFFERENT
COUPLE SCORE
RanbirAlia 81
Virushka 81
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AksTwink 80

TRUSTWORTHY
COUPLE SCORE
Virushka 72
DeepVeer 70
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AksTwink 65

RESPECTED
COUPLE SCORE
Virushka 79
DeepVeer 78
AksTwink 74

Now, And Always: Virushka Fast For Each Other; PeeCee Celebrates First Karwa Chauth With Nick
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Be it Ganesh Chaturthi or Karwa Chauth, B-town stars and sports figures celebrate every festivity with great fervour. This year, too, celebs made merry with their better halves on the festival of love by dressing in traditional outfits and fasting for each other.

From Priyanka Chopra to Nusrat Jahan and Rohit Sharma, stars set Instagram ablaze with high-on-love posts for their special one. Here's a round-up of all those who celebrated their love on Karwa Chauth.

Be it Ganesh Chaturthi or Karwa Chauth, B-town stars and sports figures celebrate every festivity with great fervour. This year, too, celebs made merry with their better halves on the festival of l..
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Priyanka Chopra Jonas's her first Karwa Chauth was indeed one to remember for a lifetime. The actress, dressed in a stunning red saree, celebrated the festival with singer husband Nick at a Jonas Brothers concert in San Diego. The desi girl, who looked dapper in red, shared an adorable post on Instagram with her husband.

Priyanka Chopra Jonas's her first Karwa Chauth was indeed one to remember for a lifetime. The actress, dressed in a stunning red saree, celebrated the festival with singer husband Nick at a Jonas Bro..
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Actress Sonali Bendre, who recently recovered from cancer and has resumed work, posted an adorable Karwa Chauth picture with her director husband Goldie Behl. The couple who went 'Moon spotting' on Thursday night, complemented each other in shades of red and white.

Also present at the Behl resident were the Bachchan clan including Jaya, Aishwarya, Shweta and Aaradhya.

Actress Sonali Bendre, who recently recovered from cancer and has resumed work, posted an adorable Karwa Chauth picture with her director husband Goldie Behl. The couple who went 'Moon spotting' on T..
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Anushka Sharma and Virat Kohli, celebrating their second Karwa Chauth, dressed in red and black. India's beloved 'Virushka', who have often given couple goals with their social media posts, impressed fans again by fasting together for the festival.

Anushka Sharma and Virat Kohli, celebrating their second Karwa Chauth, dressed in red and black. India's beloved 'Virushka', who have often given couple goals with their social media posts, impressed..
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Seems like Virushka weren't the only ones to have observed a fast for each other. Actress-turned-MP Nusrat Jahan, too, celebrated her first Karwa Chauth in the same spirit with husband Nikhil Jain.

While putting up a series of pictures as Instagram stories, Jahan expressed love for her husband.

Seems like Virushka weren't the only ones to have observed a fast for each other. Actress-turned-MP Nusrat Jahan, too, celebrated her first Karwa Chauth in the same spirit with husband Nikhil Jain.Wh..
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India's star opener Rohit Sharma gave husband goals on Thursday with a post for his beloved wife Ritika Sajdeh.

Sharma talked about how tough it would be for his wife to take care of their infant daughter in his absence, and wrote "Love you to the moon and back". He went on to make another quirky reference to the moon and hoped for it to appear sooner that day.

India's star opener Rohit Sharma gave husband goals on Thursday with a post for his beloved wife Ritika Sajdeh.Sharma talked about how tough it would be for his wife to take care of their infant daug..
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Actress Bipasha Basu and her actor husband Karan Singh Grover kept social media buzzing on Karwa Chauth. The duo posted 'pre-puja' pictures while waiting for the moon.

Later, Basu shared a video of the Puja from the rooftop, followed by an elaborate feast. Through a series of Instagram stories, the couple shared with their fans how they celebrated the festival of love.

Actress Bipasha Basu and her actor husband Karan Singh Grover kept social media buzzing on Karwa Chauth. The duo posted 'pre-puja' pictures while waiting for the moon. Later, Basu shared a video..
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Actress Shilpa Shetty Kundra gives more than just fitness goals. On Thursday, the actress posted a series of pictures with her husband Raj Kundra celebrating Karwa Chauth.

Capturing moments from the puja, the 'Life In A Metro' star shared a lengthy, love-filled post for her husband.

Actress Shilpa Shetty Kundra gives more than just fitness goals. On Thursday, the actress posted a series of pictures with her husband Raj Kundra celebrating Karwa Chauth.Capturing moments from the p..
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Shikhar Dhawan, who could not celebrate Karwa Chauth with his wife Aesha, wished her on the occasion with a heartfelt post. He continued to pray to see her soon, and for their happy life together.

Shikhar Dhawan, who could not celebrate Karwa Chauth with his wife Aesha, wished her on the occasion with a heartfelt post. He continued to pray to see her soon, and for their happy life together.

Actress Shriya Saran, who found love in Russia, celebrated Karwa Chauth in a traditional way with her husband.

Sporting a red saree and jewellery, Saran posted pictures on Instagram with her husband holding a 'puja thali'.

Actress Shriya Saran, who found love in Russia, celebrated Karwa Chauth in a traditional way with her husband.Sporting a red saree and jewellery, Saran posted pictures on Instagram with her husband h..
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