"If you extrapolate the growth, every nine months, Instagram has added 100 million users. In February last year, Instagram had 210 million ...

Story-telling techniques for product marketing and brands could take a beating for certain categories as a result and devising post-campaig...

A spokesperson at Moj said the platform has seen 'tremendous' growth in its revenues in the past year and there is 'immense' interest from ...

Marketers expect a marginal drop in influencer ad spends as a result of the ASCI influencer guidelines coming into force but said things ma...

Marketers expect a marginal drop in ad spends as a result of the guidelines coming into force, but said things may not change drastically.

"Brands will have to be very careful now and they will hedge their bets. Companies move away from advertising on the platforms which are un...

Shah has previously worked for agencies like Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.

ET had reported on September 3 that broadcaster Star India could get more than ₹2,000 crore in advertising revenue from the 13th season of ...

Spends will also go up because IPL coincides with the festive season this year, which anyway constitutes for a considerable share of any ma...

Media planners and advertisers do not expect the recent political controversy around the WSJ report to contribute to a dent in ad spends on...

Buoyed with a 2.5X jump in number of viewers during the lockdown and most of them consuming short-form, non-scripted content, Flipkart has ...

Advertisers expect budgets and campaigns to move to platforms like YouTube and Facebook’s Instagram from the Chinese app, but despite TikTo...

An independent digital agency head told ET that some of his clients had already asked him to with draw ads from TikTok. There has been a dr...

Vrutika Dawda, director, IdeateLabs, added, “Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the...

Taking The Moolah Route Earnings rise 150-200% across segments as even orthodox brands flock to digital branding.

S Yesudas, former managing director of Vizeum advertising agency under the Dentsu Aegis Network, has launched his own venture with two othe...

Brisk growth in online video viewership comes bundled with a great opportunity for marketers to reach out to their target audiences.