Biting into fresh, warm toastA slice of toast embodies the perfect breakfast declaration, bursting with a crisp, golden exterior that welcomes a pat of melting butter. ...
07 Aug, 2026, 12.03 AM IST
Hema Malini reveals 'pure vegetarian' diet which helps her keep fit at 77, without gym, despite loving idlis and paneer parathas. One food she consumes daily helps burning fatHema Malini looks radiant and slender at 77. In several interviews, Bollywood's Dream Girl revealed the diet and exercise regimen that help...
02 Aug, 2026, 10.38 PM IST
Kerala labourer's son built Rs 4,000 crore company: Who is PC Musthafa, who failed Class 6 & rose from working as a coolie to becoming successful entrepreneur?PC Musthafa overcame failing Class 6 and dropping out of school after a teacher's encouragement inspired him to return to education. He wen...
25 Jul, 2026, 11.16 PM IST
John Abraham’s fitness trainer reveals how she maintains a trim figure at 57, without crash diets, says she has a popular South Indian dish frequently for breakfastSaiyaara star Ahaan Pandey’s mother Deanne is a fitness icon who has trained several celebs such as John Abraham, Bipasha Basu and Preity Z...
21 Jul, 2026, 09.52 PM IST
‘Your gut will unfollow you’: Gastro doctor issues warning against deep-fried idlis, shares 3 simple ways to make the South Indian staple healthierA gastroenterologist advises against deep-fried idlis, highlighting their negative digestive impact. He suggests using whole black urad dal...
15 Jul, 2026, 10.53 AM IST
Bengaluru-based iD Fresh Food eyes ₹1,200-cr funding; Carlyle, Kedaara among suitorsiD Fresh Food is reportedly in talks with several private equity firms, including Carlyle and Kedaara, to raise approximately ₹1,200 crore....
10 Oct, 2025, 05.30 AM IST
iD Fresh gives Esops to 27 employees, aims to create 100 crore-patis in 3 yearsEmployee stock options are increasingly in demand as workforces seek to benefit from companies’ long-term growth. The press release said 54...
07 Jul, 2022, 02.24 PM IST
World Idly Day: iD Fresh opens factory for a peek into its batter makingThe company, backed by billionaire Azim Premji, kicked off the five-day live streaming campaign on the world idly day of March 30. Co-found...
30 Mar, 2022, 01.10 PM IST
iD Fresh Food eyes Rs 450 crore at Rs 2,000 crore valuationThe Azim Premji-backed company has started talks with private equity funds and a deal is expected to be signed by early November.
23 Sep, 2021, 08.45 AM IST
iD Fresh Food CEO stresses on need for downtime, recharges with a game of soccer or online chessP.C Musthafa said their company transformed from an offline entity to an online company in three days.
30 Jul, 2021, 06.10 PM IST
Bigbasket and iD Fresh Food join hands to launch ready-to-cook brand iD FreshoThis move comes as Azim Premji-backed iD fresh, known for its preservative-free instant foods, looks to widen its D2C market through Bigbas...
26 May, 2021, 12.02 PM IST
iD Fresh launches trust shops to aid contactless delivery in Covid-19 hit areasiD delivers its flagship idly and dosa batter, along with parota, paneer and filter coffee, to about 9000 households in Mumbai through trus...
25 Jun, 2020, 02.54 PM IST
Unibic hires for key leadership roles to grow in 2020Unibic makes 36,000 tonnes of cookies per annum. Backed by private equity firm Peepul Capital, the company clocked sales growth of nearly 2...
04 Mar, 2020, 03.23 PM IST
Azim Premji-backed ID Fresh Food enters US Market with South Indian Filter CoffeeID, known for its idly, dosa and vada batter, registered filter coffee decoction sales worth Rs 6 crore in India, UAE and US between Septem...
31 May, 2019, 03.40 PM IST
When breakfast was a luxury for PC Musthafa, iD Fresh Food founderHe grew up in a remote village in Kerala, where he often took up odd jobs for some extra cash.
10 Dec, 2018, 03.18 PM IST
‘Opportunity is everywhere, you need common sense to spot it’The company, which serves 1 million idlis a day and aims to raise that to 10 million a day in three years, has a turnover of Rs 150 crore.
18 Feb, 2018, 10.50 AM IST
Ready-to-cook food firm iD all set to launch new products like vada, paneerToday, Musthafa sells about 50,000 kg of batter daily. The batter is produced at four plants and sold across nine cities including Dubai an...
21 Jan, 2016, 04.00 AM IST