The marked shift to hyperlocal narratives, highlighted in Kantar's Creative Effective Study 2024, stems from a growing consumer demand for ...

From around 100 employees in 2016, to housing 2000 people in its largest office outside Tokyo, the Indian arm of Rakuten, the Japanese tech...

“Away from home consumption in channels like travel, restaurants, entertainment and hospitality may take a little longer to come back to no...

Bovonto, Jayanti Cola, Sosyo, Runner and Kashmira now have the last say in non-alcoholic beverages market.

Top tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.

The country’s biggest beverages maker is also investing on neurosciences and analytics to capture consumer insights on products and marketi...