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HYPERLOCALISE
Seamless visa processes, better infra to help India attract more foreign tourists: AgodaAgoda CEO Omri Morgenshtern emphasizes that streamlining visa processes and enhancing tourism infrastructure are vital for India to realize...- Did Maha Kumbh ad blitz hit pay dirt, or was it a washout? Here are the big hits, major misses & some unique takeawaysThe 2025 Mahakumbh saw brands employing unique and tech-savvy strategies for consumer engagement, with a focus on utility rather than direc...
- Lillia unveils AI platform for chronic disease managementLillia, an AI startup, has launched a platform to help manage diabetes and related chronic conditions using AI and expert human coaches. Th...
- Hyperlocal tastes, identities get more and more play in Indian advertisingThe marked shift to hyperlocal narratives, highlighted in Kantar's Creative Effective Study 2024, stems from a growing consumer demand for ...
- Health care, generative AI among major bets, in talks with Indian telcos for OpenRAN: Rakuten India CEOFrom around 100 employees in 2016, to housing 2000 people in its largest office outside Tokyo, the Indian arm of Rakuten, the Japanese tech...
- Coke to tweak business models to adapt to new normal: T Krishnakumar, president of Coca-Cola India and Southwest Asia“Away from home consumption in channels like travel, restaurants, entertainment and hospitality may take a little longer to come back to no...
- Regional drink brands grow at twice the rate of Pepsi, Coca-ColaBovonto, Jayanti Cola, Sosyo, Runner and Kashmira now have the last say in non-alcoholic beverages market.
- Why digital marketers need to mind the Ps of marketing: Personalisation, Performance and PrivacyTop tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.
- Coke to connect with new-age consumers across mediaThe country’s biggest beverages maker is also investing on neurosciences and analytics to capture consumer insights on products and marketi...
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