Amazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...

Quick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...

In an interaction with Sandipan Roy, Chief Investment Officer (CIO), at Motilal Oswal Private Wealth, he explains why India’s next real est...

Uber CEO Dara Khosrowshahi anticipates India becoming its largest market in a decade, highlighting dynamic growth and talent. The company i...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Amazon is aggressively expanding its quick commerce operations into Tier II and Tier III cities with a significant investment and over 1,00...

Indian IT stocks suffered on Wednesday after HCLTech’s weak Q4 numbers. This and more in today’s ETtech Top 5.

India's express parcel market is set to reach 24-29 billion shipments by FY30, driven by the booming e-commerce, hyperlocal, and quick comm...

Meta has partnered with the Federation of Automobile Dealers Associations (FADA) to digitize India's auto dealerships through the 'Move wit...

The marked shift to hyperlocal narratives, highlighted in Kantar's Creative Effective Study 2024, stems from a growing consumer demand for ...

"We evaluated various partners, but Starcom scored because of its data-driven insights, analytical approaches, and technological edge," Mor...

The jeweller announced that it has I roped in renowned Bengali actress Madhumita Sarcar and the popular Assamese actress and dancer, Sunita...

As per the report, called 'REBOOT', while the pandemic brought massive disruptions across the value chain of the consumer sector, most comp...

New marketing campaigns with the new brand ambassadors will start hitting the respective markets in June and July, and target all major loc...

Hyperlocal marketing will be the future for many businesses. Those who recognise this early will have an edge over competition.

‘Window shopping’ on online portals to compare prices and designs, followed by offline transactions is becoming high among Indian consumers.

Despite various headaches, investors have fuelled millions of dollars into these startups and the ventures themselves are riding a growth r...