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HYPERLOCAL MARKETING STRATEGIES
Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...- Inside Zepto's profit push ahead of its IPOZepto's upcoming $1 billion IPO highlights the quick commerce sector's investment surge. Despite strong order volumes, Zepto's aggressive l...
- India's beauty, personal care market seen at $39 billion by 2030: FlipkartIndia's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- Why India’s next real estate cycle could be driven by retail investors and REITs, Sandipan Roy explainsIn an interaction with Sandipan Roy, Chief Investment Officer (CIO), at Motilal Oswal Private Wealth, he explains why India’s next real est...
- Uber CEO Dara Khosrowshahi on India bets, Travis Kalanick, jobs in the AI era & moreUber CEO Dara Khosrowshahi anticipates India becoming its largest market in a decade, highlighting dynamic growth and talent. The company i...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- From Meerut to Mysuru: Amazon Now bets on non-metro markets. What lies ahead?Amazon is aggressively expanding its quick commerce operations into Tier II and Tier III cities with a significant investment and over 1,00...
- Indian IT pack falls; MeitY’s e-gaming rulebookIndian IT stocks suffered on Wednesday after HCLTech’s weak Q4 numbers. This and more in today’s ETtech Top 5.
- India's express parcel market to touch 24-29 billion shipments by FY30: ReportIndia's express parcel market is set to reach 24-29 billion shipments by FY30, driven by the booming e-commerce, hyperlocal, and quick comm...
- Time to buy cars smartly - Meta and FADA team up for digital thrust for car dealershipsMeta has partnered with the Federation of Automobile Dealers Associations (FADA) to digitize India's auto dealerships through the 'Move wit...
- Hyperlocal tastes, identities get more and more play in Indian advertisingThe marked shift to hyperlocal narratives, highlighted in Kantar's Creative Effective Study 2024, stems from a growing consumer demand for ...
- More retail awards, media duties to Starcom India"We evaluated various partners, but Starcom scored because of its data-driven insights, analytical approaches, and technological edge," Mor...
- Retail jeweller Senco Gold & Diamonds on Thursday rolled out it its first phase of 'hyperlocal' strategyThe jeweller announced that it has I roped in renowned Bengali actress Madhumita Sarcar and the popular Assamese actress and dancer, Sunita...
- Lockdowns have changed consumer buying behaviour; omni-channel strategy key to business growth: ReportAs per the report, called 'REBOOT', while the pandemic brought massive disruptions across the value chain of the consumer sector, most comp...
- Kalyan Jewellers picks regional stars as brand ambassadorsNew marketing campaigns with the new brand ambassadors will start hitting the respective markets in June and July, and target all major loc...
- How hyperlocal marketing can be a gamechanger for SME'sHyperlocal marketing will be the future for many businesses. Those who recognise this early will have an edge over competition.
- Startups like Urban Ladder, Fab-Furnish goes hyperlocal, partners with offline stores for commission-based model‘Window shopping’ on online portals to compare prices and designs, followed by offline transactions is becoming high among Indian consumers.
- Grofers, PepperTap, TinyOwl want to prove hyperlocal isn't only hypeDespite various headaches, investors have fuelled millions of dollars into these startups and the ventures themselves are riding a growth r...
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