India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Travel platform ixigo has launched an AI-native app designed for seamless travel discovery, decision-making, and booking through natural vo...

AI is reshaping India’s e-commerce and quick commerce landscape by enabling faster, more accurate, and highly personalised consumer experie...

The ET Most Innovative AI Products Awards 2026 highlights how AI is transforming retail and consumer experiences through personalisation, i...

India's rising life expectancy faces a longevity paradox, with increased years not always translating to good health, compounded by rising ...

Happy Wednesday! Premji Invest is circling Emergent, looking to join its latest fundraise at a $1.5 billion valuation. This and more in tod...

Young Indian investors are attracting VC attention as Gen Z-focused wealthtech firms like Trackk and Zomint are in advanced talks to raise ...

Vijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and ...

The ET Most Innovative AI Product Awards 2026 brings together 11 distinct categories that reflect where artificial intelligence is deliveri...

AI startups in India are now shifting their focus to move beyond applications and AI wrappers to build solutions in frontier deeptech areas...

India's music streaming sector is seeing strong growth. Paid subscribers have increased significantly and are expected to rise further. Aff...

He will continue to serve as the chief mentor at Icertis while also remaining on its board, Darda said. With AI becoming more mainstream, m...

From predicting Sunday grocery runs to stocking extra small sizes in specific states, India's retail giants are betting big hyper-personali...

Banks have advanced significantly, focusing on hyper-personalisation to enhance customer satisfaction. They utilised AI, data analytics, an...

Sam Altman, OpenAI CEO, and Arianna Huffington, founder of behaviour tech company Thrive Global, have unveiled a startup Thrive AI Health, ...

Brands and marketers are going all out to hyper-personalise messages to draw in and retain consumers, led by a ready data trove. Priyanka S...

The report underlines the need for reimagining customer journeys in an increasingly digitally connected world with multiple personal device...