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HYPER PERSONALISED
Liqvd Asia bets on AI, acquisitions to fuel next phase of growth ahead of SME IPOCreative-led digital agency Liqvd Asia is leveraging artificial intelligence and acquisitions for growth, aiming to provide faster, persona...- A home that washes, cools and thinks for you: Inside LG's 'Zero Labor Home' vision for IndiaLG Electronics is building a future home powered by artificial intelligence. Intelligent appliances, connected platforms, and robots will w...
- Diversity hiring jumps 21% despite slowdown in white-collar recruitment: founditWhite-collar hiring in India saw a slowdown in May 2026. However, diversity hiring experienced a substantial surge. This trend highlights a...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Ixigo launches fully AI-native app and assistant, introduces agentic travel featuresTravel platform ixigo has launched an AI-native app designed for seamless travel discovery, decision-making, and booking through natural vo...
- AI in E-commerce: Enabling the next phase of growth and innovationAI is reshaping India’s e-commerce and quick commerce landscape by enabling faster, more accurate, and highly personalised consumer experie...
- ET Most Innovative AI Products Awards 2026: Recognising AI-driven transformation in Retail & Consumer ExperienceThe ET Most Innovative AI Products Awards 2026 highlights how AI is transforming retail and consumer experiences through personalisation, i...
- Enduring wealth, lasting wellness. People in India are living longer. Are they also living well?India's rising life expectancy faces a longevity paradox, with increased years not always translating to good health, compounded by rising ...
- Premji eyes Emergent bet; Krutrim plans unravelHappy Wednesday! Premji Invest is circling Emergent, looking to join its latest fundraise at a $1.5 billion valuation. This and more in tod...
- New-age wealthtech startups Trackk, Zomint in talks to raise funding from Z47, Lightspeed, othersYoung Indian investors are attracting VC attention as Gen Z-focused wealthtech firms like Trackk and Zomint are in advanced talks to raise ...
- Vijay’s ‘digital tsunami’: How TVK’s unconventional campaign powered Tamil Nadu winVijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and ...
- ET Most Innovative AI Product Awards 2026: Honouring the innovations powering India's next economyThe ET Most Innovative AI Product Awards 2026 brings together 11 distinct categories that reflect where artificial intelligence is deliveri...
- Indian AI firms take up super hard stuffAI startups in India are now shifting their focus to move beyond applications and AI wrappers to build solutions in frontier deeptech areas...
- Paid music streaming hits the right note as free users fadeIndia's music streaming sector is seeing strong growth. Paid subscribers have increased significantly and are expected to rise further. Aff...
- Monish Darda steps back from Icertis operations to launch AI firmHe will continue to serve as the chief mentor at Icertis while also remaining on its board, Darda said. With AI becoming more mainstream, m...
- ET Soonicorns Summit 2025: How AI is personalising shopping in IndiaFrom predicting Sunday grocery runs to stocking extra small sizes in specific states, India's retail giants are betting big hyper-personali...
- How hyper-personalised services are shaping the financial sectorBanks have advanced significantly, focusing on hyper-personalisation to enhance customer satisfaction. They utilised AI, data analytics, an...
- Sam Altman, Arianna Huffington launch personalised AI health coachSam Altman, OpenAI CEO, and Arianna Huffington, founder of behaviour tech company Thrive Global, have unveiled a startup Thrive AI Health, ...
- It's for your eyes only: welcome to the world of hyper-personalised marketingBrands and marketers are going all out to hyper-personalise messages to draw in and retain consumers, led by a ready data trove. Priyanka S...
- Hyper localisation, high personalisation to drive customer engagement in digital era: Airtel ReportThe report underlines the need for reimagining customer journeys in an increasingly digitally connected world with multiple personal device...
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