India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

AI is reshaping India’s e-commerce and quick commerce landscape by enabling faster, more accurate, and highly personalised consumer experie...

The ET Most Innovative AI Products Awards 2026 highlights how AI is transforming retail and consumer experiences through personalisation, i...

India's rising life expectancy faces a longevity paradox, with increased years not always translating to good health, compounded by rising ...

Young Indian investors are attracting VC attention as Gen Z-focused wealthtech firms like Trackk and Zomint are in advanced talks to raise ...

Vijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and ...

The ET Most Innovative AI Product Awards 2026 brings together 11 distinct categories that reflect where artificial intelligence is deliveri...

India's music streaming sector is seeing strong growth. Paid subscribers have increased significantly and are expected to rise further. Aff...

Jio Financial Services aims to launch general and life insurance businesses by 2026, subject to regulatory approvals, following its entry i...

The software division of HCLTech unveiled an AI powered marketing technology (martech) platform HCL Unica+ on Tuesday. The platform, which ...

From AI-powered customer engagement to real-time inventory orchestration and dynamic pricing models, this personalisation-focused omnichann...

From AI-powered customer engagement to real-time inventory orchestration and dynamic pricing models, this personalisation-focused omnichann...

The digital revolution in the banking and financial sector met the need for convenient services, altering customers' expectations of their ...

Neobank partnerships driving hyper-personalised financial products, AI-driven efficiency in digital lending services and wealth tech for ev...

Brands and marketers are going all out to hyper-personalise messages to draw in and retain consumers, led by a ready data trove. Priyanka S...

The report underlines the need for reimagining customer journeys in an increasingly digitally connected world with multiple personal device...

Before joining Citi in 2007, Kapur had taken the conventional marketer’s career by joining Hindustan Lever (now Hindustan Unilever).