Sanjeev Kapur is Citibank 's new CMO in key regions

MUMBAI: Sanjeev Kapur is the new chief marketing officer (CMO) of Citibank in Asia Pacific, Europe, Middle East and Africa. He will lead regional and country marketing teams across 17 countries in these regions.

Kapur, 40, was till now the CMO at Citibank India.

Besides brand building, his core responsibilities include strengthening market share, driving broad reach and hyper-personalised marketing, delivering digital sales through new customer acquisition and increasing revenues from existing customers across owned and third-party digital ecosystem.

Before joining Citi in 2007, Kapur had taken the conventional marketer’s career by joining Hindustan Lever (now Hindustan Unilever).