Swiggy is prioritizing profitability over rapid expansion. The company will not match rivals like Flipkart and Reliance Retail's aggressive...

Polling is underway for 103 municipal bodies in Punjab. A Congress candidate in Raikot sustained injuries in an alleged attack. Polling rec...

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

YS Jagan Mohan Reddy is preparing for the Assembly polls due in three years. He is focusing on strengthening grassroots connect and address...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

Vijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and ...

The Bharatiya Janata Party achieved a significant victory in the West Bengal Assembly elections. Their campaign focused on booth-level orga...

West Bengal Election results analysis: Election trends in West Bengal suggest a major political shift, with BJP emerging ahead of the Trina...

Assam Election Results: The BJP is poised to win the Assam Assembly elections, bucking anti-incumbency trends seen elsewhere. Chief Ministe...

As vote counting unfolds across key states, the BJP’s strategic prowess, spearheaded by Amit Shah, is once again evident. His meticulous bo...

Exit polls are revealing potential political shifts across India. In West Bengal, the Trinamool Congress faces its toughest challenge yet f...

Congress MP and national spokesperson Shaktisinh Gohil denied predictions that the Congress would give a walkover to BJP. He specifically r...

HyperCity, at present operates 19 stores in cities like Mumbai, Hyderabad, Bengaluru, Bhopal, Ludhiana, Amritsar, Jaipur, Pune, Ahmedabad, ...

Shoppers Stop Limited, in a bid to keep pace with the online shopping trend, will roll out its digital play strategy in phases before the f...

Spencer's Retail Ltd, a CESC subsidiary, was evaluating about tying up with hyper-local startups for digital footprint for the retail major.

In India’s hottest ecommerce segment -on-demand delivery - a slew of startups are bagging tonnes of money as they challenge the established...

Hyper-local strategies are becoming central to online marketplaces in India as they struggle to contain delivery costs and schedules.