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HYPER LOCAL STRATEGIES
Fueling Demand: Inside India’s ethanol mobility revolution in reverseIndia is launching an ambitious green mobility initiative. The country is establishing E100 fuel stations nationwide before flex-fuel vehic...- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- Swiggy CEO Sriharsha Majety vows to stay out of Amazon-Ambani spending warSwiggy is prioritizing profitability over rapid expansion. The company will not match rivals like Flipkart and Reliance Retail's aggressive...
- Punjab civic polls: Cong candidate injured in Raikot attack; 31.6% voter turnout recorded till noonPolling is underway for 103 municipal bodies in Punjab. A Congress candidate in Raikot sustained injuries in an alleged attack. Polling rec...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Jagan plans hyper-local outreach across AndhraYS Jagan Mohan Reddy is preparing for the Assembly polls due in three years. He is focusing on strengthening grassroots connect and address...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Vijay’s ‘digital tsunami’: How TVK’s unconventional campaign powered Tamil Nadu winVijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and ...
- How BJP's well-oiled vote machine breached Mamata's Bengal fortressThe Bharatiya Janata Party achieved a significant victory in the West Bengal Assembly elections. Their campaign focused on booth-level orga...
- West Bengal Election Result 2026: BJP has finally cracked the Bengal code. Now comes the real testWest Bengal Election results analysis: Election trends in West Bengal suggest a major political shift, with BJP emerging ahead of the Trina...
- Himanta supremacy: BJP is the only party to buck anti-incumbencyAssam Election Results: The BJP is poised to win the Assam Assembly elections, bucking anti-incumbency trends seen elsewhere. Chief Ministe...
- BJP Bengal wave puts spotlight on Amit Shah again: How 'Chanakya' helps the saffron party keep winning, poll by poll and state by stateAs vote counting unfolds across key states, the BJP’s strategic prowess, spearheaded by Amit Shah, is once again evident. His meticulous bo...
- Exit Polls 2026: What the numbers mean for India’s biggest political players?Exit polls are revealing potential political shifts across India. In West Bengal, the Trinamool Congress faces its toughest challenge yet f...
- Congress plans hyper-local campaign strategy for Gujarat assembly electionsCongress MP and national spokesperson Shaktisinh Gohil denied predictions that the Congress would give a walkover to BJP. He specifically r...
- HyperCity eyes 10% sales from international foods next yearHyperCity, at present operates 19 stores in cities like Mumbai, Hyderabad, Bengaluru, Bhopal, Ludhiana, Amritsar, Jaipur, Pune, Ahmedabad, ...
- Shoppers Stop thrusts on digital play with Rs 60 crore kittyShoppers Stop Limited, in a bid to keep pace with the online shopping trend, will roll out its digital play strategy in phases before the f...
- Spencer's evaluates tie-up with hyper-local startupsSpencer's Retail Ltd, a CESC subsidiary, was evaluating about tying up with hyper-local startups for digital footprint for the retail major.
- On-demand delivery: How startups are making money as they challenge established firmsIn India’s hottest ecommerce segment -on-demand delivery - a slew of startups are bagging tonnes of money as they challenge the established...
- How e-tailers like Amazon & Flipkart are roping in local merchants to curb cost, win more customersHyper-local strategies are becoming central to online marketplaces in India as they struggle to contain delivery costs and schedules.
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