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HOMOGENOUS AUDIENCE
'Politics' isn't only about political parties, government, elections... it's the principles that govern every aspect of our lives'Politics' and 'political' do not indicate only political parties, government, elections, or international relations. At some level, most p...- View: New-wave movies make wave after wave at box office even as Bollywood survives on nostalgiaSouthern Indian films like Kantara and Pushpa 2 are redefining Indian cinema. These movies, made in regional languages, are achieving mains...
- Flipkart acquires majority stake in content platform Pinkvilla to tap Gen Z shoppersWhile Flipkart did not disclose details of the deal, a person close to the matter said the online retailer is likely to have picked up more...
- Zee to launch two new channels, expands regional focusZee Entertainment Enterprises Ltd (ZEEL) is set to launch Zee Power and Zee BanglaSonar, two new regional channels, as part of its ‘Z’ What...
- Kangana Ranaut reacts to Mahakumbh's viral dusky beauty Monalisa, mourns lack of dark-skinned actresses in BollywoodKangana Ranaut has raised concerns about the lack of representation of dusky-skinned women in Indian cinema, while highlighting the interne...
- Sex worker film 'Anora' delves into romantic dream turned disasterActor Mikey Madison stars in Sean Baker's 'Anora,' a film tailored for her, about a sex worker named Ani. The movie transitions from a roma...
- In 2025, Gen Z’s direct spends will amount to $250 billion: Snap Inc. and BCG's latest reportCurrently, out of Gen Z’s total spending power of $860 billion, approximately $200 billion comes from direct spending—money they earn and s...
- I channel my inner Bachchan when feeling low on self-worth: Ektaa KapoorEktaa Kapoor, who recently received the International Emmy Directorate Award, expresses her admiration for Amitabh Bachchan's ability to st...
- Finding fame ... and family? AleXa's Korean-American K-pop dreamShe hopes the growing diversity in the industry will bring the music to more countries.
- Most Indian viewers consume online content during office hoursThe study highlighted that freshness and uniqueness of content are the key determining factors for installation and uninstallation of apps,...
- Make TV ratings more accurate, tamper-proof: Industry groups to TraiBARC India, a joint initiative of broadcasters, advertising agencies and advertisers, is India’s defacto official rating agency.
- ET Women Ahead: Workplace diversity possible only with high-visibility, female role modelsOrganisations must pay heed to 3 points if they want more representation in the workforce.
- Times Internet partners with Truecaller for easier sign-ups and phone verificationThe tie-up is in line with TIL’s unique ‘Single Sign On’ initiative to increase user convenience by providing a homogeneous sign-up and log...
- ET Magazine Analysis: What Indian Youth WantDelhi, 23 April 2017 The Indian youth is complex, many-layered, varied, often carrying the remains of the past and clinging to traditions, ...
- RBI recasts Financial Literacy Centres guidelinesTo spread awareness about various financial products, the Reserve Bank today revised Financial Literacy Centres guidelines to align them wi...
- CCD's K Ramakrishnan brewing fresh formulations to stay relevant in marketAs marketing chief of a coffee joint synonymous as a youth hangout, K Ramakrishnan of Cafe Coffee Day (CCD) has never had a day off.
- A cable channel for pet dogs is a masterstroke and benefits allThe TV channel recently launched in California exclusively for stay-at-home lonely pet dogs is a masterstroke and worthy of emulation.
- Two new agencies, Euro RSCG Design & Mosaik Communication, join HAVAS DESIGN+ communityDesign is increasingly becoming a strategic tool and is becoming the engine fuelling the creation of new businesses and changing the story ...
- TCS floats new unit to focus on emerging marketsTCS created a new business unit within the company which will focus on emerging markets such and other big IT markets. In Pics: MacBook Air...
- Young consumers? But veterans have buying powerFurthermore, many advertisers and marketeers are quick to overlook the over-50s when it comes to marketing strategy, exacerbating the sense...
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