Two new agencies, Euro RSCG Design & Mosaik Communication, join HAVAS DESIGN+ community

The global branding and design community HAVAS DESIGN+ is possibly the first of its kind that brings together a community of experts from different countries putting their competencies in common. It has recently announced addition of two new members to its portfolio - these include Euro RSCG Design, Brazil and Moroccan agency Mosaik Communication. These two new additions extend the HAVAS DESIGN+ community's reach into Africa for the first time and strengthen its position in South America.

Design is increasingly becoming a strategic tool and is becoming the engine fuelling the creation of new businesses and changing the story of brands. Reiterating the importance of design in their region, Monique Elgrichi, General Director, Mosaik Communication says, "it has become fundamental for any brand willing to bring a homogeneous and consistent answer to its audiences, be it in its visual identity, its communication tools, online or on its sales locations. The context is thus very favourable in Morocco.

"Companies are well aware of this and have started increasingly investing in the design discipline. Elaborating on their offerings, Jose Melchert, Euro RSCG Design shares, "We will offer Branding & Design services - challenges ranging from the creation of new brands, repositioning and designing portfolios to introducing a brand at the point of sale - brochures, shelves, furniture." With the globalization, international brands are making the choice in brand management to stay global or to develop local brands to adapt to their market, and therefore must rely on experts having the appropriate insights to do so, which is where such a group of experts under one umbrella can help the brands.

For this international group of agencies that is dedicated to brands in the emergent countries and countries with quick economic growth, India is not too far in its expansion plans. Shares Denis Gancel, co-founder and coordinator of Havas Design+, "Within this framework, India is one of our priorities. We are examining different opportunities that will add to our existing locations and the ones of the Havas group, already present in India." The multicultural community now numbers 15 agencies across the world employing 500 branding and design experts.