Prior to the tournament, Rajasthan Royals had lost Dubai Expo 2020 as its principal sponsor due to postponement of the event, while Kolkata...

he growth was primarily driven by media spends and on-ground sponsorship around cricket with the IPL and the ICC World Cup giving a big pus...

At Rs 2.59 crore per match, the three sponsors will cough up 73% more than previous cycle

“Hima’s brand value has doubled because of consistent performance over the past three weeks,” said Neerav Tomar, managing director at sport...

India Inc is expected to spend Rs 1,000-1,200 cr on advertising to cash in on cricket mania

Out of the total spend, television and digital alone have cornered almost 75% of the pie.

The Top 10 Celebrities’ endorsement value grew 20% over 2017, touching a whopping Rs 605 crore.

While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.

Heavy spending is also likely during the general elections in April-May and is likely to draw a big chunk of advertising dollars.

The fifth edition of the report also points out that sports advertising has contributed almost 12% to the total advertising pie of Rs 61,26...

The report, released here Wednesday, points out that the total co-branded marketing media spends for Hindi films have reached approximately...

Overhaul of measurement metrics tops GroupM unit’s list of 10 trends that will shape the industry in India.

Out of 16 tenders picked up so far, there are the usual suspects like Star India and SPN, which everyone believes, will be the only fighter...

Even as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...

Longer sporting seasons, e-sport tournaments and music festivals will play a key role in audience engagement this year.

The report says that overall team sponsorship across all sports rose a healthy 14 pc from Rs 432.7 crore in 2013 to Rs 493.6 crore in 2014.

Advertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...