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GROUPM ESP PROPERTIES
Sports ad spending grew 49% to reach Rs 14209 crore in 2022: GroupM ESPThe 10th edition of the Sporting Nation Report 2023 notes that the ad spends on sports have crossed the Rs 10,000 crore mark for the first ...- Indian sports sponsorship crosses Rs 9,500 crore mark in 2021: GroupM ESPThe growth was once again primarily driven by media spending and on-ground sponsorship around cricket, with the Indian Premier League and I...
- Indian sports sponsorship drops 35% to Rs 5,894 crore in 2020: GroupM ESPThe biggest share went to media, where advertisement spends on TV, digital and print media contributed to Rs 3,657 crore, or 62% of the tot...
- IPL franchises rake in over Rs 500cr from sponsorships: GroupM ESPPrior to the tournament, Rajasthan Royals had lost Dubai Expo 2020 as its principal sponsor due to postponement of the event, while Kolkata...
- Sports sponsorship tops Rs 9k cr in Indiahe growth was primarily driven by media spends and on-ground sponsorship around cricket with the IPL and the ICC World Cup giving a big pus...
- BCCI ropes in Dream11, ACC Cement, Hyundai as official sponsors for next four yearsAt Rs 2.59 crore per match, the three sponsors will cough up 73% more than previous cycle
- Das Capital: Hima’s brand fees races ahead“Hima’s brand value has doubled because of consistent performance over the past three weeks,” said Neerav Tomar, managing director at sport...
- Ad spend may go through the roof this World CupIndia Inc is expected to spend Rs 1,000-1,200 cr on advertising to cash in on cricket mania
- India film marketing spends touch Rs 606 crore in 2018Out of the total spend, television and digital alone have cornered almost 75% of the pie.
- Akshay Kumar pips Khans in celeb endorsementsThe Top 10 Celebrities’ endorsement value grew 20% over 2017, touching a whopping Rs 605 crore.
- India sports sponsorship grew 12% to reach Rs 7,762 cr in 2018While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.
- Cricket overkill may hit ad revenues: BroadcastersHeavy spending is also likely during the general elections in April-May and is likely to draw a big chunk of advertising dollars.
- Sports advertising crosses $1 billion mark, contributes 12% of overall ad expenditure: ReportThe fifth edition of the report also points out that sports advertising has contributed almost 12% to the total advertising pie of Rs 61,26...
- Showbiz report shows potential of Indian moviesThe report, released here Wednesday, points out that the total co-branded marketing media spends for Hindi films have reached approximately...
- 2017 will usher in new era for sports, entertainment: ReportOverhaul of measurement metrics tops GroupM unit’s list of 10 trends that will shape the industry in India.
- Tough battle on cards for IPL media rights; India rights alone could fetch Rs 20k - Rs27k-croreOut of 16 tenders picked up so far, there are the usual suspects like Star India and SPN, which everyone believes, will be the only fighter...
- For advertisers, sport is no longer just cricket; Kabaddi, football are fast catching up on ad spendsEven as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...
- Sports, music fests to be trendsetters in 2016Longer sporting seasons, e-sport tournaments and music festivals will play a key role in audience engagement this year.
- Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP reportThe report says that overall team sponsorship across all sports rose a healthy 14 pc from Rs 432.7 crore in 2013 to Rs 493.6 crore in 2014.
- Ad spend on sports nearly doubled in five years: ReportAdvertising spends on sporting events in India almost doubled in 5 yrs & while cricket accounted for most of it, other sports are on the ri...
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